Are you tired of building SaaS products that are about as useful as a chocolate teapot? Well, listen up my friend, because we have some user feedback questions that will help you build a product so good, your users will be singing its praises like it's the next 'Bohemian Rhapsody.' That's right, no more mediocre products that make your users want to bang their heads against the wall (unless they're rocking out to Queen, of course).
In this article, we'll share 19 user feedback questions that will help you build a SaaS product that your users will love so much, they'll want to name their firstborn after it (well, maybe not, but you get the point). So, grab a cup of coffee, put on your thinking cap, and let's get started on building the SaaS product of your users' dreams!
19 user feedback questions
Here are 19 user feedback questions you should consider asking to build better SaaS products:
1. How easy was it to sign up and get started with our product?
Asking "How easy was it to sign up and get started with our product?" is important because it provides insights into the onboarding process for new users. If the sign-up process is complicated or confusing, it could deter potential users from trying your product. By asking this question, you can identify areas where the onboarding process can be improved, such as simplifying the sign-up form or providing clearer instructions for new users. Additionally, if users are having trouble getting started with your product, it may indicate a need for more user-friendly tutorials or support documentation. Overall, this question helps ensure that new users have a positive experience with your product right from the start, which can lead to higher user satisfaction and retention rates.
2. Where can we find people like you who might like our product?
Asking this question in a SaaS survey helps you to identify potential customers who may be interested in your product. It also helps you to understand the needs of your target audience and tailor your product to meet those needs. Additionally, it can help you to identify potential influencers who can help spread the word about your product.
3. Which products do you think are competitors of us?
Asking which products customers think are competitors of your SaaS product is important because it helps you understand how customers perceive your product in comparison to other products in the market. This information can be used to inform your product strategy and marketing efforts. Knowing which products customers think are competitors can help you identify areas where you can differentiate your product and better position it in the market. Additionally, understanding which products customers think are competitors can help you better understand customer needs and preferences, which can help you create more targeted and effective marketing campaigns.
4. What do you like most about our product?
Asking this question helps you understand what features of your product are most appealing to customers. This information can be used to inform product development decisions and marketing strategies. Additionally, it can help you identify areas where you can improve your product to better meet customer needs. Knowing what customers like most about your product can also help you create more effective customer loyalty programs and increase customer satisfaction.
5. What do you like least about our product?
Asking what customers like least about your product is an important part of a SaaS survey because it helps you identify areas of improvement. By understanding what customers don't like about your product, you can make changes to improve the user experience and increase customer satisfaction. Additionally, this question can provide valuable feedback on how to better market and position your product.
6. What other products or services do you use in conjunction with our product?
Asking this question in a SaaS survey helps you understand how your product fits into the customer's overall workflow. It can also help you identify potential opportunities to improve your product or create new features that could benefit the customer. Additionally, it can help you identify potential partnerships or collaborations with other companies that could benefit both parties.
7. How has our product helped you or your business?
Asking this question in a SaaS survey helps you understand how your product has been beneficial to your customers and their businesses. This information can be used to improve your product and services, as well as to create more effective marketing campaigns. Additionally, it can help you identify areas where you can make improvements and better serve your customers.
8. How would you describe the outcome(s)/results that you get from our product?
Asking this question in a SaaS survey helps you understand how customers perceive the value of your product. It allows you to gain insight into how customers are using your product and how it is helping them achieve their goals. This information can be used to improve your product and make it more valuable to customers. Additionally, it can help you identify areas where you can make improvements or add features that customers may find useful.
9. What feature do you find most useful in our product?
Asking this question in a SaaS survey is important because it helps you understand what features of your product are most valuable to your customers. This information can then be used to inform product development decisions and prioritize features that customers find most useful. Additionally, it can help you identify areas where customers may be struggling with your product and provide insight into how you can improve the user experience.
10. What features do you wish we had?
Asking this question in a SaaS survey is important because it allows you to gain insight into what features customers would like to see in the product. This can help you identify areas of improvement and prioritize development efforts. Additionally, it can help you understand what features customers value most and how they would like to use the product. This information can be invaluable in helping you create a product that meets customer needs and expectations.
11. How easy is it to navigate and use our product?
Asking this question in a SaaS survey is important because it helps you understand how user-friendly your product is. Knowing how easy it is to navigate and use your product can help you identify areas where you can improve the user experience and make it easier for customers to use your product. This can help you increase customer satisfaction and loyalty, as well as reduce customer churn.
12. Have you encountered any bugs or technical issues while using our product?
Asking this question in a SaaS survey is important because it allows you to identify any potential issues that customers may have experienced while using your product. This can help you identify areas of improvement and make changes to ensure that customers have a better experience with your product. Additionally, it can help you identify any potential bugs or technical issues that may need to be addressed in order to improve the overall quality of your product.
13. What was the biggest challenge you faced when using our product?
Asking this question in a SaaS survey is important because it can help you identify areas where your product could be improved. By understanding the biggest challenges customers faced when using your product, you can make changes to make the product more user-friendly and efficient. Additionally, this question can help you understand how customers perceive your product and what they think could be improved. This information can be invaluable in helping you make decisions about how to improve your product and better serve your customers.
14. How satisfied are you with our product's performance and speed?
Asking this question in a SaaS survey is important because it helps you understand how well your product is performing in terms of speed and performance. This information can be used to identify areas of improvement and to ensure that your product is meeting customer expectations. Additionally, it can help you identify any potential issues that may be causing customer dissatisfaction and can help you take steps to address them.
15. How would you rate the overall quality of our product?
Asking this question in a SaaS survey is important because it allows you to gauge customer satisfaction with your product. It also provides valuable feedback that can be used to improve the product and make it more attractive to potential customers. Additionally, it can help you identify areas where you can make improvements and better serve your customers.
16. How likely are you to recommend our product to a friend or colleague?
Asking this question in a SaaS survey is important because it helps you measure customer satisfaction and loyalty. It also gives you an indication of how likely customers are to recommend your product to others, which can be a great way to increase your customer base. Additionally, it can help you identify areas of improvement and areas where customers are most satisfied.
17. Are there any changes or improvements you would like to see in our product?
Asking this question in a SaaS survey is important because it allows you to gain valuable feedback from your customers about what they would like to see improved in your product. This feedback can help you identify areas of improvement and make changes that will better meet the needs of your customers. Additionally, it can help you understand how your customers view your product and what they think could be improved. This information can be used to inform your product roadmap and ensure that you are delivering the best possible product to your customers.
18. How easy was it to find what you were looking for in our product?
Asking this question in a SaaS survey is important because it helps you understand how intuitive and user-friendly your product is. It can provide valuable insight into how customers are navigating your product and what areas may need improvement. This question can also help you identify any potential usability issues that may be preventing customers from finding what they need quickly and easily.
19. Is there anything else you would like to share about your experience with our product?
Asking this question allows you to gain valuable feedback from your customers that you may not have otherwise received. It gives customers the opportunity to provide additional information that may not have been covered in the survey, such as their overall satisfaction with the product, any issues they have encountered, or any suggestions they may have for improvement. This feedback can be used to make improvements to the product and ensure customer satisfaction.
What are the top 3 questions?
The top 3 feedback questions that you should ask in a SaaS survey may vary depending on your specific product and goals, but generally they are:
- How easy was it to sign up and get started with our product?
This question helps identify any barriers to entry or potential frustrations users may have encountered during the onboarding process. It also provides insight into the effectiveness of your product's user interface and overall user experience. - What is the one feature or functionality that you couldn't live without in our product?
Asking this question helps to identify the key value proposition of your product and which features are most important to your users. It can also provide insight into potential areas for further development or investment. - What improvements would you like to see in our product?
This open-ended question allows users to provide feedback on specific pain points or issues they've encountered while using your product. It can also uncover potential feature requests and ideas for further development.
Of course, there are many other feedback questions that can be useful in a SaaS survey, but these three questions can provide valuable insights into your users' experiences and expectations.
Do's and don't for asking feedback questions
Do's:
- Be clear and concise with your questions
- Ask open-ended questions that allow users to provide detailed feedback
- Use specific, targeted questions that address particular aspects of your product
- Keep the user's perspective in mind when framing your questions
- Follow up on feedback to show that you value and appreciate user input
Don'ts:
- Ask leading or biased questions that steer users towards a particular answer
- Use technical jargon or confusing language that may alienate some users
- Overwhelm users with too many questions at once
- Make assumptions about what users want or need without asking for their input
- Dismiss or ignore feedback that is critical or negative, as this can provide valuable insights into areas that need improvement.
How do I ask for feedback in SaaS?
There are several ways to ask for feedback in SaaS:
Send a survey
Send a feedback survey to your users via email or in-app messaging. Make sure to keep the survey short and ask targeted questions that will provide actionable insights.
Use in-app messaging
Use in-app messaging to ask for feedback directly within your product. This can be a quick and easy way to get feedback from users while they are using your product.
Provide a feedback button
Provide a feedback button within your product that users can click on to provide feedback. This can be a good option for users who prefer to provide feedback at their own convenience.
This is how it can look like with a combination of Boei and ProductLift
Conduct user interviews
Conduct one-on-one user interviews to get more in-depth feedback on your product. This can be a great way to uncover pain points and get a better understanding of your users' needs and expectations.
No matter how you choose to ask for feedback, make sure to be clear about what you are asking for and why. Provide clear instructions and make it easy for users to provide feedback. And remember to act on the feedback you receive to continuously improve your product.
Conclusion
Congratulations, my friend, you've made it to the end of our list of 19 user feedback questions for SaaS products!
By now, you should be feeling like a feedback master, armed with the power to create a product that will knock your users' socks off (or at least keep them on their feet).
Remember, asking the right questions is the key to unlocking your users' deepest desires and building a product that they can't live without.
So, go forth and ask away! And who knows, with a little luck and a lot of feedback, your product might just become the next big thing since sliced bread (or, you know, at least the next big thing in SaaS).
Happy questioning!
