As a software as a service (SaaS) provider, you must keep your customers informed about updates and changes to your product. One effective way to do this is by creating and maintaining a changelog. A changelog is a record of changes made to your product, typically organized by version or release. This blog post will share five tips for creating an effective SaaS changelog.
1. Make it easy to find.
Your changelog should be easy for customers to access and understand. This means it should be prominently displayed on your website or product documentation and be clear and concise.
2. Keep it up-to-date.
Update your changelog regularly with new changes and releases. This helps customers stay informed about the latest updates to your product, and it helps build trust by demonstrating that your product is actively being improved.
3. Use clear and concise language.
Your changelog should be easy for customers to understand, even if they need to be more technical experts. Avoid using technical jargon and focus on explaining the benefits of the changes being made.
4. Be specific.
In addition to explaining the benefits of the changes being made, be clear about what those changes are. This helps customers understand exactly what has been updated and how it may impact their use of your product.
5. Organize by version or release.
It's helpful to organize your changelog by version or release, so customers can easily see the changes made in each update. This also makes it easier for you to track and manage your changelog over time.
By following these tips, you can create an effective SaaS changelog that helps keep your customers informed and engaged with your product. By regularly updating your changelog and being transparent about the changes you're making, you can build trust with your customers and demonstrate the value of your product.