How do you prioritize a feature or product request

Ruben Buijs
Ruben Buijs
November 7, 2023
How do you prioritize a feature or product request

Table of contents


Understanding Feature and Product Requests

When it comes to understanding feature and product requests, it's crucial to dive deep into the needs and pain points of our users. User feedback is a goldmine of insights, and it's essential to listen attentively to what our users are saying. By collecting feedback through various channels such as surveys, support tickets, and user interviews, we gain a comprehensive understanding of the features and products that are most important to our user base. This understanding forms the foundation for effective prioritization and decision-making.

Importance of Prioritization

Prioritizing feature and product requests is a crucial aspect of product management. It involves making strategic decisions that directly impact the development and success of a product. Prioritization ensures that the most valuable and impactful features are delivered to users in a timely manner, aligning with the overall product vision and business goals. Without a clear prioritization process, product teams may struggle to address the most pressing needs of their users, leading to dissatisfaction and potential customer churn. As a product manager, I have experienced firsthand the impact of effective prioritization on user satisfaction and product success. It's essential to recognize that prioritization is not solely about adding new features but also about addressing user needs and pain points effectively. By prioritizing requests based on their impact, feasibility, and alignment with the product strategy, we can mitigate the risk of customer churn and drive sustainable growth for our product.

Challenges in Prioritizing Requests

One of the challenges in prioritizing requests is ensuring that the chosen features align with the overall product strategy. As a product manager, I often encounter the dilemma of balancing short-term customer demands with long-term product vision. It's crucial to consider the impact of each feature on user satisfaction and retention, as well as the feasibility of implementation within our development timeline. Another challenge arises from the diverse nature of user feedback, which can range from minor enhancements to major feature requests. Prioritizing these varied requests requires a systematic approach that takes into account the needs of different user segments and the strategic value of each request. In addition, ensuring clear and transparent communication about the prioritization process is essential to maintain trust and alignment with stakeholders. This involves providing visibility into the rationale behind prioritization decisions and setting realistic expectations about feature delivery timelines. Lastly, the allocation of resources to implement prioritized features is a critical aspect that requires careful planning and coordination across cross-functional teams.

Analyzing User Feedback

Collecting User Feedback

When it comes to collecting user feedback, it's crucial to have a systematic approach that captures the diverse perspectives of our user base. At ProductLift, we utilize a combination of in-app surveys, customer support interactions, and user interviews to gather insights into the needs and pain points of our users. This multifaceted approach allows us to identify recurring themes and patterns in the feedback, enabling us to prioritize features and product enhancements that align with the most pressing user needs. By evaluating the feedback through the lens of impact and feasibility, we can make informed decisions about which requests will have the greatest positive effect on our users and our product as a whole. Our commitment to understanding and acting on user feedback is integral to our mission of delivering a product that truly meets the needs of our users.

Identifying Common Requests

After collecting user feedback and identifying common requests, it's essential to evaluate the impact and feasibility of each request. This involves understanding the potential benefits and the technical, operational, and resource implications of implementing the request. One effective way to do this is by conducting a Value vs Effort Analysis. This analysis helps in determining the value that each request would bring to the users or the product, and the effort required to fulfill it. By categorizing the requests based on their value and effort, it becomes easier to prioritize them effectively. Additionally, it's important to consider the feedback from sprint retrospective sessions, as they often reveal recurring themes and pain points that can influence the prioritization process.

Evaluating Impact and Feasibility

After collecting and identifying common user requests, the next step is to evaluate their impact and feasibility. This involves assessing the potential benefits of implementing each request and determining whether it aligns with the product's vision and goals. Additionally, the feasibility of each request must be carefully considered, taking into account the available resources, technical constraints, and development effort required. At ProductLift, we understand the importance of this evaluation stage, as it directly impacts the success of the prioritization process. By leveraging our prioritization, roadmap, and changelog tool, product teams can streamline the evaluation of user requests and make data-driven decisions.

Prioritization Frameworks

MoSCoW Method

The MoSCoW Method is a powerful tool for prioritizing feature and product requests, allowing us to categorize requirements into Must-haves, Should-haves, Could-haves, and Won't-haves. This method provides a structured approach to understanding the importance and urgency of each request, enabling us to make informed decisions about what to prioritize. As a product manager, I have found the MoSCoW Method to be particularly effective in aligning stakeholder expectations and guiding the development team. By using this framework, we can ensure that the most critical features are addressed first, leading to greater customer satisfaction and product success. When it comes to publishing prioritized roadmaps and product updates, transparency is key. Communicating the rationale behind prioritization decisions and the expected timelines for feature delivery is essential for building trust with our users and stakeholders. This level of transparency fosters a sense of collaboration and investment in the product's direction, ultimately benefiting both the users and the product team.

Kano Model

After analyzing user feedback and applying various prioritization frameworks, the next step is implementing the prioritized requests. This involves clear communication and transparency with the team and stakeholders. The Kano Model helps us understand the different categories of customer needs and how they impact satisfaction. By categorizing features into basic, performance, and excitement attributes, we can align our product roadmap with the needs of our customers. This ensures that we not only meet their basic requirements but also exceed their expectations, leading to improved customer success. In addition, the Kano Model guides us in identifying which features will have the most impact on customer satisfaction, allowing us to prioritize effectively.

Value vs Effort Analysis

After evaluating the Value vs Effort Analysis and determining the potential impact and feasibility of each feature request, the next step is to consider different prioritization frameworks. These frameworks provide a structured approach to categorize and rank feature and product requests based on various criteria. At ProductLift, we understand the importance of utilizing different prioritization frameworks to address the diverse needs and goals of our users. One of the widely used frameworks is the MoSCoW Method, which helps in categorizing requirements into Must-haves, Should-haves, Could-haves, and Won't-haves. Another valuable framework is the Kano Model, which classifies features into basic, performance, and excitement terms to understand customer satisfaction. Additionally, the Value vs Effort Analysis is a crucial framework that allows us to compare the value of a feature with the effort required to implement it. These frameworks provide a systematic approach to prioritize feature and product requests, ensuring that the most impactful and feasible ones are addressed first.

Implementing Prioritized Requests

Communication and Transparency

When it comes to implementing prioritized requests, communication and transparency are key. As a product manager, it's essential to keep the stakeholders informed about the decisions made and the reasoning behind them. This can be achieved through regular updates, clear documentation, and open discussions. Transparency also extends to the development team, ensuring that they understand the rationale for prioritization and how it aligns with the overall product vision. At ProductLift, we believe that a visual management tool can greatly enhance communication and transparency by providing a clear view of the prioritized features and their progress. By using a visual tool, such as a roadmap, product managers can effectively convey the prioritization decisions to all stakeholders, fostering a shared understanding of the product roadmap and the reasoning behind it.

Resource Allocation

After allocating resources to the prioritized features, it's crucial to ensure that the team is aligned and equipped to execute the plan effectively. This involves clear communication of the prioritized features and the rationale behind their selection. Additionally, it's important to establish a transparent feedback mechanism that allows stakeholders to provide input and track the progress of the implemented features. Resource allocation also entails optimizing the allocation of engineering, design, and other teams to ensure that the necessary skill sets are available for each feature. This process requires a balance between efficiency and flexibility to accommodate changes in the prioritization based on new insights or market dynamics. Lastly, it's essential to establish a system for monitoring and evaluating the resource allocation to identify any bottlenecks or areas for improvement.

Measuring Success and Iteration

After prioritizing and implementing feature and product requests, it's crucial to establish a framework for measuring success and enabling iterative improvements. As a product manager, I find that tracking key metrics and gathering user feedback are essential components of this process. By aligning the outcomes with the initial goals and objectives, we can gain valuable insights into the impact of the implemented features. Moreover, fostering a culture of transparency and open communication allows the team to collectively evaluate the success of the prioritized requests. This collaborative approach fosters a sense of ownership and accountability, driving a more cohesive and empowered team dynamic. In addition, the process of iteration involves continuous refinement and enhancement of the implemented features based on ongoing user feedback and market dynamics. This enables us to maintain a competitive edge and ensure differentiation in a crowded market landscape.


In conclusion, prioritizing feature and product requests is a crucial aspect of product management. It involves a strategic approach to understanding user needs, evaluating impact and feasibility, and implementing a prioritization framework that aligns with the product roadmap. As a product manager, it's essential to recognize the significance of product maturity in the prioritization process. By considering the product maturity level, we can make informed decisions about which features and requests will contribute most to the growth and success of the product. This requires a deep understanding of the market, user base, and the competitive landscape. Implementing prioritized requests is not just about delivering the features; it's also about communicating the reasoning behind the prioritization, allocating resources effectively, and measuring the success of the implemented features. At ProductLift, we understand the challenges of prioritization and provide tools to streamline the process, ensuring that product managers can make data-driven decisions that enhance product maturity and drive the success of their SaaS products.

Start your free trial

Join over 300+ product managers already growing with ProductLift.

Don’t just take our word for it

Hear from some of our amazing customers who are building better products with ProductLift.
"This app will help you connect with your users and gather feedback like never before. The UI is clean and focused. The different pages and forms can be fully customized."
Product Manager
"This is a really great `Public roadmap and product idea page. It's totally customizable and you can set it up with your custom domain"
"It's a joy to use, and I've been constantly surprised (in the best way) about features and advanced options available. I feel comfortable building on this platform for the long term."
R Pillz
Product Owner