How to Communicate Product Updates in Your SaaS Changelog
December 30, 2022
As a software as a service (SaaS) provider, it's important to keep your customers informed about updates and changes to your product. One effective way to do this is by creating and maintaining a changelog. A changelog is a record of changes made to your product, typically organized by version or release. In this blog post, we'll share some tips on how to communicate product updates in your SaaS changelog.
Keep it simple
Use clear and concise language. Your changelog should be easy for customers to understand, even if they're not technical experts. Avoid using technical jargon and focus on explaining the benefits of the changes being made.
Be specific. In addition to explaining the benefits of the changes being made, be specific about what those changes are. This helps customers understand exactly what has been updated and how it may impact their use of your product.
Highlight new features. If you've added new features to your product, be sure to highlight them in your changelog. Explain the benefits of the new feature and how it can be used by customers.
Address also bugs
Address bug fixes and performance improvements. If you've made changes to address bugs or improve performance, be sure to include this information in your changelog. Customers will appreciate knowing that you're actively working to improve the product.
Add release dates
Include release dates. It can be helpful for customers to know when each update was released, so they can easily see the most recent changes.
By following these tips, you can effectively communicate product updates in your SaaS changelog and keep your customers informed and engaged with your product. By being transparent about the changes you're making, you can build trust with your customers and demonstrate the value of your product.