What is Accessibility?

Ruben Buijs

Founder & Digital Consultant

Written on Aug 10, 2023

2 minutes

Product Management

Accessibility refers to the design and development of software, websites, and digital content that can be easily accessed and used by people with disabilities. It aims to ensure that individuals with visual, auditory, motor, or cognitive impairments can equally benefit from and interact with technology.


  • Providing alternative text descriptions for images on a website, which can be read aloud by screen readers for visually impaired users.
  • Offering closed captions or transcripts for videos, allowing individuals with hearing impairments to understand the content.
  • Designing user interfaces with clear and consistent color contrast to assist people with low vision.


Accessibility is crucial in ensuring equal opportunities and inclusion for all users. By making digital products accessible, software companies can cater to a wider audience and enhance user experience. It is not only a legal and ethical responsibility but also a business advantage.

Accessible products can benefit:

  • People with visual impairments, who rely on screen readers or alternative navigation methods.
  • Individuals with hearing impairments, who need captions or transcripts to understand audio content.
  • Users with mobility impairments, who may require keyboard navigation or alternative input methods.
  • People with cognitive disabilities, who may need simplified content or additional time to process information.

How to Use Accessibility

To create accessible SaaS products, consider the following:

  1. Design with inclusivity in mind: Ensure that your product is usable by a diverse range of users from the start of the development process. Prioritize simplicity, clarity, and consistency in design.
  2. Provide alternative text: Include alternative text descriptions for images, graphs, and charts to make them accessible to screen readers.
  3. Use semantic HTML: Utilize proper HTML tags and structure to facilitate screen reader navigation and assistive technology compatibility.
  4. Offer keyboard accessibility: Ensure that all functionalities can be accessed and operated using a keyboard alone, without relying on mouse interactions.
  5. Ensure color contrast: Use colors with sufficient contrast to aid users with low vision in distinguishing between elements.
  6. Implement captions and transcripts: Provide closed captions or transcripts for multimedia content, making it accessible to users with hearing impairments.
  7. Test and iterate: Regularly test your product with assistive technologies, gather feedback from users with disabilities, and make necessary improvements to enhance accessibility.

Useful Tips

  • Consider conducting accessibility audits and seeking third-party evaluations to identify areas of improvement.
  • Stay updated with accessibility guidelines and standards, such as the Web Content Accessibility Guidelines (WCAG), to ensure compliance and improve user experience.
  • Involve users with disabilities in user research and testing to gain valuable insights and perspective.
  • Foster a culture of accessibility within your organization, encouraging all team members to prioritize and advocate for inclusive design.
  • Assistive Technology
  • Inclusive Design
  • Screen Reader
  • Keyboard Accessibility
  • Color Contrast
  • Alternative Text
  • Closed Captions
  • Semantic HTML
  • Web Content Accessibility Guidelines (WCAG)


Accessibility refers to the design and development of products, services, and websites that can be used by people with disabilities.
Accessibility is important because it ensures that everyone, including individuals with disabilities, can access and use digital products and services. It promotes inclusivity and equal opportunities.
Some common disabilities that affect digital accessibility include visual impairments, hearing impairments, mobility impairments, and cognitive impairments.
Some examples of accessible design practices include providing alternative text for images, using clear and concise language, ensuring proper color contrast, and providing keyboard navigation options.
Accessibility can be tested in a product through various methods such as manual testing with assistive technologies, automated accessibility testing tools, and user testing with individuals with disabilities.
Yes, many countries have legal requirements for accessibility, such as the Americans with Disabilities Act (ADA) in the United States and the Web Content Accessibility Guidelines (WCAG) globally.
Saas product managers can prioritize accessibility by incorporating it into the product roadmap, conducting regular accessibility audits, involving individuals with disabilities in the design process, and staying up-to-date with accessibility guidelines and best practices.
The benefits of making a Saas product accessible include reaching a wider audience, improving user satisfaction and retention, complying with legal requirements, and enhancing the overall user experience.
Yes, accessibility can be added to an existing Saas product by conducting an accessibility audit, identifying areas for improvement, implementing accessible design practices, and continuously monitoring and improving accessibility.
There are various online resources and organizations that provide information and guidance on accessibility in Saas product management, such as the W3C Web Accessibility Initiative (WAI) and the Accessibility for Teams guide.

Article by

Ruben Buijs

Ruben is the founder of ProductLift. I employ a decade of consulting experience from Ernst & Young to maximize clients' ROI on new Tech developments. I now help companies build better products

Table of contents

  1. Examples
  2. Importance
  3. How to Use Accessibility
  4. Useful Tips
  5. Related Terms

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