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What is Agile Development?

Ruben Buijs

Founder & Digital Consultant

Written on Aug 10, 2023

2 minutes

Product Management

Agile Development is an iterative and flexible approach to software development that focuses on delivering high-quality products quickly and efficiently. Unlike traditional waterfall methods, Agile Development promotes adaptive planning, evolutionary development, and encourages collaboration between cross-functional teams. This approach has gained significant popularity in the world of Saas product management due to its ability to address changing requirements and deliver value to customers in a timely manner.


To understand Agile Development better, let's consider a couple of examples:

  1. Scrum: Scrum is one of the most widely used frameworks within Agile Development. In Scrum, the development process is divided into short iterations called sprints, typically lasting two to four weeks. The team collaborates to deliver a working product increment at the end of each sprint, ensuring continuous feedback and improvement.

  2. Kanban: Kanban is another approach within Agile Development that emphasizes visualizing the workflow and limiting work in progress. The team uses a Kanban board to track tasks, which are represented as cards moving through different stages. This method helps maintain a steady flow of work and enables teams to respond quickly to changing priorities.


Agile Development brings several key benefits to Saas product management:

  1. Adaptability: By embracing change and promoting frequent iterations, Agile Development allows product teams to respond rapidly to market demands and customer feedback. This flexibility ensures that the product remains relevant and valuable throughout its lifecycle.

  2. Customer-centricity: Agile Development emphasizes close collaboration with customers and stakeholders, ensuring their needs are understood and addressed effectively. Regular feedback loops enable continuous improvement and help deliver a product that truly meets customer expectations.

  3. Early value delivery: Agile Development enables the early release of product features, allowing customers to experience and provide feedback on them sooner. This iterative approach minimizes the time to market and reduces the risk of building features that may not be valuable to users.

How to Use Agile Development

To leverage Agile Development effectively, consider the following steps:

  1. Form cross-functional teams: Build teams comprising individuals with diverse skills and expertise. This promotes collaboration and enables the team to tackle various aspects of product development effectively.

  2. Break work into manageable chunks: Divide the product development process into smaller, manageable tasks or user stories. This facilitates better planning, estimation, and tracking of progress.

  3. Prioritize features: Work closely with stakeholders to define and prioritize the most valuable features. Prioritization ensures that the development effort is focused on delivering the highest business value.

  4. Iterate and adapt: Embrace iterations and regular feedback loops. Continuously evaluate and refine the product based on customer feedback and changing market conditions.

Useful Tips

Consider these tips to optimize your Agile Development process:

  • Foster a culture of collaboration and transparency within your team. Encourage open communication, knowledge sharing, and cross-functional collaboration to enhance productivity and innovation.
  • Regularly review and adapt your Agile practices. Continuously assess the effectiveness of your processes and make adjustments to improve efficiency and deliver better results.
  • Invest in tools that support Agile Development methodologies. Agile project management software, collaboration platforms, and visual boards can help streamline workflows and enhance team collaboration.


Agile Development is a software development approach that emphasizes collaboration, flexibility, and iterative development.
The key principles of Agile Development include customer collaboration, responding to change, delivering working software frequently, and promoting self-organizing teams.
Unlike traditional waterfall development, Agile Development focuses on incremental and iterative development, allowing for more flexibility and adaptive planning.
Scrum is a popular Agile framework that provides a structure for teams to collaborate and deliver software in short iterations called sprints.
A product backlog is a prioritized list of features, enhancements, and bug fixes that need to be developed and delivered in Agile Development.
A sprint is a time-boxed period, typically 1-4 weeks, during which a team works on a set of product backlog items to deliver a potentially shippable product increment.
A user story is a brief, simple description of a software feature from an end-user perspective, often written in the format 'As a [role], I want [feature] so that [benefit].'
A retrospective is a meeting held at the end of each sprint where the team reflects on their work, identifies areas for improvement, and plans actions for the next sprint.
Agile Development encourages frequent communication and collaboration among team members, stakeholders, and customers, leading to better alignment and shared understanding.
Yes, Agile Development principles can be applied to various projects beyond software development, such as marketing campaigns, event planning, and business process improvement.

Article by

Ruben Buijs

Ruben is the founder of ProductLift. I employ a decade of consulting experience from Ernst & Young to maximize clients' ROI on new Tech developments. I now help companies build better products

Table of contents

  1. Examples
  2. Importance
  3. How to Use Agile Development
  4. Useful Tips
  5. Related Terms

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