Product Management

What is a MoSCow Prioritization Model?

Ruben Buijs, Founder
Ruben Buijs
Digital Consultant
Written Aug 10, 2023 · 1 min read

The MoSCoW Prioritization Model is a popular technique used in product management to categorize and prioritize features or requirements based on their importance. MoSCoW stands for Must-have, Should-have, Could-have, and Won't-have, which represent the four priority categories used to classify items.

Importance of MoSCoW Prioritization Model

The MoSCoW Prioritization Model helps product managers focus on critical features and make informed decisions about resource allocation. By categorizing items into distinct priority levels, it ensures that the most important functionalities are delivered to meet user needs and business goals. This model provides a clear framework for decision-making and efficient resource utilization.

How to Use MoSCoW Prioritization Model

The MoSCoW Prioritization Model categorizes features or requirements into four priority levels: Must-have, Should-have, Could-have, and Won't-have. To learn more about how to effectively implement this model, check out our MoSCoW prioritization guide.

Ruben Buijs, Founder

Article by

Ruben Buijs

Ruben is the founder of ProductLift. Former IT consultant at Accenture and Ernst & Young, where he helped product teams at Shell, ING, Rabobank, Aegon, NN, and AirFrance/KLM prioritize and ship features. Now building tools to help product teams make better decisions.

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Ruben Buijs, Founder
Ruben Buijs

Founder & Digital Consultant