Send feedback

What is a Prioritization Matrix?

Ruben Buijs

Founder & Digital Consultant

Written on Aug 10, 2023

2 minutes

Product Management

A prioritization matrix is a powerful tool used in product management to make informed decisions about what features or tasks should be given priority in a project or product development cycle. It helps product managers and teams to objectively evaluate and compare different options based on their impact and feasibility. By using a prioritization matrix, product managers can allocate resources effectively and focus on delivering the most valuable features to their users.

Importance of Prioritization Matrix

Prioritization is a crucial aspect of product management as it ensures that limited resources are utilized efficiently. Without a clear prioritization framework, product teams may find themselves overwhelmed with competing demands and struggle to make informed decisions. By using a prioritization matrix, product managers can align their team's efforts with business goals and user needs, resulting in a more successful and impactful product.

How to Use a Prioritization Matrix

  1. Define your criteria: Start by identifying the criteria that are most important to your product or project. These criteria should align with your business objectives and user needs. For example, you might consider factors like customer impact, effort required, technical feasibility, or strategic alignment.

  2. Assign weights: Assign relative weights to each criterion to reflect their importance. This step helps to establish clear priorities and ensure that the most critical factors have a greater influence on the final results.

  3. Score your options: Evaluate each feature or task against the defined criteria and give them scores based on their performance. Scores can be assigned on a numerical scale, such as 1 to 5 or 1 to 10, depending on the complexity and granularity of your evaluation.

  4. Calculate the weighted score: Multiply the scores of each criterion by their respective weights and calculate the weighted score for each option. This step helps to quantify the overall value of each option and facilitates objective comparison.

  5. Plot the results: Visualize the options on a matrix, with the x-axis representing the scores for one criterion and the y-axis representing the scores for another criterion. This matrix allows you to identify the options that have the highest overall scores, indicating their priority.

  6. Make informed decisions: Based on the results of the prioritization matrix, make informed decisions about which features or tasks should be prioritized. Focus on those options that have the highest scores and align with your business goals and user needs.

Useful Tips for Prioritization Matrix

  • Involve stakeholders: Seek input from relevant stakeholders to ensure that different perspectives and priorities are considered during the prioritization process. This can help to build consensus and increase buy-in for the final decisions.

  • Regularly revisit and update: Priorities may change over time, so it's important to regularly revisit and update your prioritization matrix. New information, market trends, or user feedback may require adjustments to your criteria or weights.

  • Consider trade-offs: Sometimes, options may have conflicting scores on different criteria. In such cases, it's essential to consider trade-offs and make decisions based on the overall impact and alignment with your product strategy.

  • Communicate transparently: Clearly communicate the prioritization process and the rationale behind the decisions to your team and stakeholders. This fosters a shared understanding of priorities and helps manage expectations.


A prioritization matrix is a tool used in product management to evaluate and prioritize tasks or features based on their importance and impact.
A prioritization matrix works by assigning scores to tasks or features based on predefined criteria such as cost, effort, value, or risk. These scores are then used to prioritize and make informed decisions.
Using a prioritization matrix helps product managers in making data-driven decisions, aligning stakeholders, optimizing resource allocation, and ensuring focus on high-value tasks or features.
Common criteria used in a prioritization matrix include impact, effort, cost, strategic fit, customer value, risk, and urgency. These criteria may vary depending on the specific needs of the product or organization.
To create a prioritization matrix, first define the criteria that are important for your product or organization. Assign weights to each criterion based on their relative importance. Then, evaluate and score each task or feature against these criteria. Finally, calculate the overall scores and prioritize accordingly.
No, a prioritization matrix is not a one-time exercise. As priorities and circumstances change, it is important to regularly review and update the matrix to ensure it remains relevant and aligned with the evolving needs of the product or organization.
Yes, a prioritization matrix can be used for different types of projects, including software development, marketing campaigns, product enhancements, and more. The criteria and weights may vary, but the concept remains applicable.
While a prioritization matrix is a valuable tool, it has limitations. It relies on subjective criteria and assumptions, and it may not consider other factors like dependencies or resource availability. It should be used in conjunction with other decision-making techniques.
Some popular prioritization matrix models include the Eisenhower Matrix, the Value vs. Complexity Matrix, the MoSCoW Method, and the Kano Model. These models provide different frameworks for evaluating and prioritizing tasks or features.

Article by

Ruben Buijs

Ruben is the founder of ProductLift. I employ a decade of consulting experience from Ernst & Young to maximize clients' ROI on new Tech developments. I now help companies build better products

Table of contents

  1. Importance of Prioritization Matrix
  2. How to Use a Prioritization Matrix
  3. Useful Tips for Prioritization Matrix
  4. Related Terms

Join 2.341 product teams building better with user feedback

Grow products by listening and building the right features

Start free

The faster, easier way to capture user feedback at scale

Join over 2.341 product managers and see how easy it is to build products people love.

starstarstarstarstar 4.9 / 5 on Capterra and G2