Send feedback

What is a Wireframe?

Ruben Buijs

Founder & Digital Consultant

Written on Aug 10, 2023

3 minutes

Product Management

A wireframe is a visual representation of a user interface (UI) design that focuses on the layout and functionality of a digital product. It serves as a blueprint or skeletal framework for designers and developers to plan and communicate the structure and features of a software application or website. Wireframes are typically created in the early stages of product development to outline the basic elements and user interactions before moving on to the visual design phase.


Wireframes can take various forms depending on the complexity of the project and the preferences of the team. They can range from simple hand-drawn sketches to high-fidelity digital mockups. Here are a few examples:

  1. Low-Fidelity Wireframe: A basic wireframe that uses simple shapes and lines to represent different UI elements such as buttons, input fields, and navigation menus. It focuses on the overall layout and hierarchy of the elements without delving into details.

  2. High-Fidelity Wireframe: A more polished wireframe that closely resembles the final product. It includes more detailed visual elements, typography, and content placeholders. High-fidelity wireframes provide a clearer representation of the final design and can be used to gather more accurate feedback from stakeholders.


Wireframes play a crucial role in the product management process for several reasons:

  1. Visualization and Conceptualization: Wireframes help product managers, designers, and developers visualize and conceptualize the structure and flow of a product. They allow stakeholders to see how different components and features will be organized and interact with each other.

  2. Efficient Communication: Wireframes act as a common language between team members, enabling effective communication and collaboration. They provide a clear visual reference that helps bridge the gap between the product vision and its implementation.

  3. Early Validation and Iteration: Wireframes allow for early validation of ideas and concepts before investing significant time and resources in development. They provide an opportunity to gather feedback, make necessary changes, and iterate on the design before moving forward.

How to Use Wireframes

Creating wireframes involves a structured approach to ensure their effectiveness:

  1. Define Objectives: Clearly define the goals and objectives of the wireframe. Understand the target audience, user needs, and business requirements to ensure the wireframe addresses the right problems.

  2. Identify Key Elements: Identify the essential elements and functionalities that need to be represented in the wireframe. This includes navigation menus, content sections, buttons, forms, and any interactive components.

  3. Sketch and Iterate: Begin with low-fidelity sketches to quickly explore different layout possibilities. Iterate on the sketches, refining and adding more details as you progress. Focus on the overall structure and user flow rather than visual aesthetics.

  4. Add Detail and Annotation: Gradually add more detail to the wireframe, specifying content, typography, and interaction details. Use annotations to provide additional context and explanations for specific elements or interactions.

  5. Seek Feedback and Refine: Share the wireframe with stakeholders, including team members, designers, and potential users. Gather feedback and iterate based on the insights received. Refine the wireframe until it accurately represents the desired user experience.

Useful Tips

Consider these tips to enhance the effectiveness of your wireframes:

  • Keep it Simple: Stick to basic shapes and lines to represent UI elements. Avoid unnecessary visual distractions to ensure the focus remains on the layout and functionality.

  • Prioritize User Experience: Wireframes should prioritize usability and user experience. Ensure that the layout and interaction flow align with the needs and expectations of the target users.

  • Use Placeholder Content: Instead of spending time on creating actual content, use placeholder text and images. This helps in focusing on the structure and layout without getting caught up in details.

  • Collaborate and Iterate: Involve relevant stakeholders early in the wireframing process to gather diverse perspectives. Embrace feedback and iterate on the wireframes to improve the design and address potential issues.


A wireframe is a visual representation of a web or mobile application that outlines the structure, layout, and functionality of the product.
Wireframes play a crucial role in SaaS product management as they help to visualize and communicate the product design, user flow, and functionality to stakeholders, designers, and developers.
Using wireframes allows product managers to validate and iterate on the product design early in the development process, gather feedback from stakeholders, and align the team's understanding of the product's features and user experience.
There are several tools available for creating wireframes, such as Sketch, Adobe XD, Figma, Balsamiq, and InVision. These tools provide a range of features and functionalities to help product managers create interactive and responsive wireframes.
Wireframes do not need to be highly detailed. They should focus on representing the basic structure, layout, and functionality of the product rather than intricate design elements. The level of detail can vary depending on the project's needs.
Wireframes can be used for user testing by creating interactive prototypes that simulate the user experience. These prototypes can be tested with potential users to gather feedback on usability, identify pain points, and make necessary improvements before the actual development phase.
Yes, wireframes can and often should be updated during the development process. As the product evolves, new insights and requirements may arise, and wireframes can be modified to reflect these changes and ensure the final product meets the desired goals.
No, wireframes are not the final design of a product. They serve as a blueprint or a visual guide to the product's structure and functionality. Once wireframes are approved, they are usually passed on to designers who transform them into high-fidelity designs.
A wireframe represents the basic structure and layout of a product, while a prototype is an interactive, functional version of the product that allows users to experience its features and functionalities. Wireframes are usually created before prototypes as a precursor to the design and development process.
Wireframes act as a visual communication tool that can help bridge the gap between product managers, designers, developers, and other stakeholders. They provide a common language and understanding of the product, facilitating collaboration, feedback, and decision-making throughout the product development lifecycle.

Article by

Ruben Buijs

Ruben is the founder of ProductLift. I employ a decade of consulting experience from Ernst & Young to maximize clients' ROI on new Tech developments. I now help companies build better products

Table of contents

  1. Examples
  2. Importance
  3. How to Use Wireframes
  4. Useful Tips
  5. Related Terms

Join 2.341 product teams building better with user feedback

Grow products by listening and building the right features

Start free

The faster, easier way to capture user feedback at scale

Join over 2.341 product managers and see how easy it is to build products people love.

starstarstarstarstar 4.9 / 5 on Capterra and G2