HubSpot Integration

Prioritize Feedback by HubSpot Revenue, Not Just Vote Counts

ProductLift's native HubSpot integration pulls contact, company, MRR, deal counts, and lifecycle stage from HubSpot into every user profile. See which features your highest-value customers are asking for, then ship in that order.

HubSpot contact + company sync
MRR & deal data on every voter
Private App setup in minutes
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Aaron Dye Timothy M. Ben Marco Chris R.
from 124+ reviews
ProductLift prioritization with HubSpot revenue data

What the HubSpot Integration Does

Enrich every user profile with live data from your HubSpot CRM

Contact Match by Email

ProductLift matches portal users to HubSpot contacts by email automatically. No manual mapping or duplicate user records to clean up.

Company Name and Companies View

Pulls the associated HubSpot company onto each user. The Companies admin view aggregates votes, MRR, and LTV per company so you can prioritize by account, not just by individual.

MRR and Deal Counts

Monthly recurring revenue and deal counts pull from HubSpot into your customer fields. Filter and sort feedback by what your highest-revenue accounts are asking for.

Lifecycle Stage Sync

HubSpot lifecycle stage (Lead, MQL, SQL, Customer, Evangelist) lands on the user profile. Segment feedback by stage to see what trial users want versus paying customers.

Filter Feedback by HubSpot Data

Use any synced HubSpot field as a segment filter. View only feedback from customers, only from accounts above $X MRR, or only from a specific lifecycle stage.

Private App, You Control the Scope

The integration uses a HubSpot Private App that you create in your portal. You pick the scopes, you can revoke at any time, and credentials never leave your account.

Your Workflow Before and After the HubSpot Integration

Before

With ProductLift

Every vote counts the same regardless of who is voting
See the combined HubSpot MRR behind each feature request
Cross-referencing feedback against HubSpot lists by hand in spreadsheets
HubSpot data appears on every user profile and feedback post automatically
Customer success has to ask product what is being built for top accounts
The Companies view shows exactly which features each top account voted on
Trial users and paying customers blur together in feedback signal
Lifecycle-stage segments separate evaluator feedback from customer feedback
Companies View

See Feedback Aggregated by Account

Most feedback tools show votes by individual user. The Companies view in ProductLift rolls up every vote, MRR figure, and LTV value to the HubSpot company, so you can see which accounts (not just which people) are pushing for what. Sort by total MRR to spot the requests that matter most to revenue.

  • Vote count, MRR, and LTV aggregated per HubSpot company
  • Sort accounts by revenue to surface the biggest opportunities
  • Click into a company to see every vote, comment, and post from its team
  • Reachable from the Users page with one click
  • Works alongside RICE, ICE, MoSCoW, and Impact-Effort scoring
  • Updates as HubSpot data syncs
ProductLift Companies view aggregated by HubSpot company

Why HubSpot Data Belongs in Your Feedback Pipeline

If your sales and customer success teams live in HubSpot, the answer to "who is asking for this feature?" already exists there. The problem is that feedback tools usually do not know about it. Without a connection, product managers either guess at the value of a request or stop in the middle of prioritization to look up MRR, plan, and lifecycle stage in a separate tab. Either way, the decision is slower and the result is less accurate.

ProductLift's native HubSpot integration closes that gap. A HubSpot Private App in your portal pulls contact, company, MRR, deal counts, and lifecycle stage from HubSpot into ProductLift on a schedule. Every existing user profile gets enriched. Every new vote inherits the same context the moment the contact is matched. Prioritization decisions stop being democratic by default and start being weighted by revenue, lifecycle, and account fit.

Beyond per-request prioritization, the integration unlocks segmentation that a generic feedback tool cannot offer. Filter feedback to only show requests from Customers, only from Evangelists, or only from accounts above a specific MRR threshold. Each segment surfaces a different conversation. Customer requests are usually about depth and reliability. Evangelist requests are usually about reach and integrations. Lead and MQL requests show what the next cohort needs to convert. Splitting these signals turns one noisy roadmap into several focused ones.

The Companies view rolls all of this up to the account level. Instead of seeing 14 separate votes from 14 individuals, you see one company with $18K MRR pushing for a single capability. That is the unit of decision your sales team already operates in, and now your product team operates in it too. The integration is one-way (HubSpot to ProductLift) by design so HubSpot remains the system of record for CRM data and ProductLift remains the system of record for product feedback.

Trusted by SaaS Teams Using HubSpot

Sebastian F.

Sebastian F.

Entrepreneur

This app will help you connect with your users and gather feedback like never before. The UI is clean and focused. The different pages and forms can be fully customized. Ruben is an amazing developer and entrepreneur with a proven track record. ProductLift is going places and you should get onboard.
Aaron Dye

Aaron Dye

An excellent product with equally excellent support! Everything just works, and when I had questions, the team was incredibly responsive.
Timothy M.

Timothy M.

Product Manager

This tool is literally a needle in a haystack. I was using Frill, and this doesn't even compare. The user interface, the way it lays out — so amazing. Also amazing support team!
Ben

Ben

Product Owner

Helped us quickly move away from our antiquated spreadsheet to a user-interactive system. User feedback is now collected in real-time. Support has been super speedy!
Marco

Marco

Based in Europe, ideal for privacy-conscious customer interaction. Constant improvements by Ruben together with thorough support make ProductLift a solid and future-proof choice.
Chris R.

Chris R.

Founder

By far the most customizable of all the feedback tools and much better than Feedbear. Developer is super responsive and support has been great. Highly recommend!

HubSpot Integration FAQ

What data does ProductLift pull from HubSpot?

Company name, MRR, deal counts, and lifecycle stage land on each matched contact's user profile. The integration uses a HubSpot Private App that you create in your portal, so you control the scopes.

Is the sync one-way or two-way?

One-way: from HubSpot into ProductLift. HubSpot remains the system of record for CRM data. ProductLift only reads, it does not write back to HubSpot, which keeps your CRM clean and your sales team in control.

How are HubSpot contacts matched to ProductLift users?

By email address. When a ProductLift user's email matches a HubSpot contact email, the contact's company, MRR, deals, and lifecycle stage are synced onto the user profile. Existing users are enriched the next time the sync runs.

What is the Companies view?

A separate admin view, reachable from the Users page, that aggregates votes, MRR, and LTV per HubSpot company. Sort by total MRR to see which accounts have the most weight behind a request, and click a company to see every vote, comment, and post from its team.

Can I prioritize by HubSpot lifecycle stage?

Yes. Lifecycle stage syncs onto the user profile, so you can build segments such as "Customers only" or "Evangelists" and view feedback filtered to that segment. Combine with MRR thresholds to focus on high-revenue customer requests.

What scopes does the Private App need?

Read access to contacts, companies, and deals. ProductLift only reads, never writes, so write scopes are not required. You can revoke the Private App in HubSpot at any time to disconnect.

Does this integration replace the Pabbly HubSpot connector?

It replaces it for the revenue-prioritization use case. The native integration is direct, faster, and reads richer data (companies, deals, lifecycle). Pabbly is still useful if you want to push feedback events into other HubSpot workflows.

Bring HubSpot Revenue Data Into Your Roadmap

Connect HubSpot in a few minutes and start prioritizing feedback by the customers that drive your revenue.

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