Jira Integration

Connect Customer Feedback Directly to Your Jira Backlog

ProductLift's native Jira integration creates a two-way bridge between customer feedback and your development workflow. When customers vote on a feature request, your team sees it in Jira. When your team ships it in Jira, customers get notified automatically.

Two-way sync
4.8 on G2
5-minute setup
Start Free Trial See All Integrations
Aaron Dye Timothy M. Ben Marco Chris R.
from 124+ reviews
ProductLift Jira integration showing two-way sync between feedback and issues

What the Jira Integration Does

A native connection that keeps both systems in sync without manual work

Push Feedback to Jira

Create Jira issues directly from ProductLift feedback posts. Title, description, and voter count carry over so your developers have full context.

Two-Way Status Sync

Map ProductLift statuses to Jira transitions. When a Jira issue moves to Done, the linked feedback post updates to Shipped automatically.

Link Multiple Posts to One Issue

Several customers request the same thing differently. Link all their feedback posts to a single Jira issue and notify everyone when it ships.

Automatic Customer Notifications

When a Jira issue moves to In Progress or Done, every voter on the linked feedback post gets an email update. No manual follow-up needed.

Prioritize Before You Push

Score feedback with RICE, ICE, or MoSCoW in ProductLift. Push the highest-priority items to Jira when your team is ready to build.

Journey Model Integration

When a Jira issue ships, the feedback post moves to your changelog automatically. Voters get notified and the full history is preserved.

Your Workflow Before and After the Jira Integration

Before

With ProductLift

Manually copying feedback into Jira tickets
One click to create a Jira issue from any feedback post
Checking two systems to see if something shipped
Jira status changes sync to ProductLift automatically
Forgetting to update customers when features go live
Voters get notified the moment Jira marks an issue as Done
Developers lack context on why a feature was requested
Jira issues link back to feedback with vote counts and comments
Prioritization happens in spreadsheets disconnected from Jira
Prioritize in ProductLift, export to Jira, and track delivery

Why Connecting Customer Feedback to Jira Matters

Jira is where engineering teams plan sprints, track issues, and manage delivery. But Jira was never designed to collect customer input. It lacks voting, public-facing submission forms, and the notification workflows that keep customers informed about progress. This creates a gap: the system where features get built is disconnected from the system where customers express what they need. Product managers end up manually bridging the two, copying feedback into Jira tickets and sending manual updates when something ships.

This disconnect has real consequences. Developers working on a Jira ticket often lack context about why the feature was requested, how many customers want it, and what the revenue impact would be. Product managers spend hours each week on administrative work that could be automated. And customers who submitted feedback never learn that their request was picked up, is being built, or has shipped, because the status lives in Jira where they can't see it.

A two-way integration between a feedback tool and Jira solves this by creating a bridge. Feature requests live on the customer-facing side where users can vote and comment. When a request is approved for development, it flows into Jira with full context: vote count, customer comments, and revenue data. When the Jira issue moves through development stages, the status updates flow back to the customer-facing side automatically. Voters get notified at key milestones without anyone on your team sending a manual email.

ProductLift's Jira integration supports this full cycle. You can create Jira issues directly from feedback posts, link multiple feedback posts to a single Jira issue when different customers describe the same need, and map ProductLift statuses to Jira transitions for automatic sync. When a Jira issue reaches Done, the linked feedback post moves to Shipped, the changelog entry is created, and every voter receives a notification. This completes the Journey Model pipeline from customer request to shipped feature with Jira handling the engineering execution layer in between.

Trusted by Product Teams Using Jira

Sebastian F.

Sebastian F.

Entrepreneur

This app will help you connect with your users and gather feedback like never before. The UI is clean and focused. The different pages and forms can be fully customized. Ruben is an amazing developer and entrepreneur with a proven track record. ProductLift is going places and you should get onboard.
Aaron Dye

Aaron Dye

An excellent product with equally excellent support! Everything just works, and when I had questions, the team was incredibly responsive.
Timothy M.

Timothy M.

Product Manager

This tool is literally a needle in a haystack. I was using Frill, and this doesn't even compare. The user interface, the way it lays out — so amazing. Also amazing support team!
Ben

Ben

Product Owner

Helped us quickly move away from our antiquated spreadsheet to a user-interactive system. User feedback is now collected in real-time. Support has been super speedy!
Marco

Marco

Based in Europe, ideal for privacy-conscious customer interaction. Constant improvements by Ruben together with thorough support make ProductLift a solid and future-proof choice.
Chris R.

Chris R.

Founder

By far the most customizable of all the feedback tools and much better than Feedbear. Developer is super responsive and support has been great. Highly recommend!

Jira Integration FAQ

Does the integration work with Jira Cloud?

Yes. ProductLift integrates with Jira Cloud. The setup takes about five minutes: connect your Jira account, map your statuses, and you are ready to start syncing feedback to your backlog.

How does the two-way status sync work?

You map your ProductLift statuses (like Under Review, Planned, In Progress, Shipped) to Jira transitions. When either side changes, the other updates within seconds. For example, moving a Jira issue to Done automatically sets the linked ProductLift post to Shipped and notifies all voters.

Can I link multiple feedback posts to the same Jira issue?

Yes. This is one of the most used features. When several customers request the same thing in different words, you can link all their posts to a single Jira issue. When that issue ships, every voter across all linked posts gets notified.

Can I link existing Jira issues to feedback posts?

Yes. You can manually link any feedback post to any existing Jira issue. Once linked, status changes sync both ways and voters get notified when the issue ships.

Is there a limit on the number of Jira projects I can connect?

No. You can connect ProductLift to as many Jira projects as you need. Each feedback board can push to a different Jira project, or multiple boards can feed into the same project.

Connect ProductLift to Jira in 5 Minutes

Start syncing customer feedback with your Jira backlog today.

Start Free Trial
14-day free trial · No credit card required · Jira Cloud supported