Product Management

What is the RICE Scoring Model?

Ruben Buijs, Founder
Ruben Buijs
Digital Consultant
Written Aug 10, 2023 · 1 min read

The RICE scoring model is a popular framework used in product management to prioritize and evaluate potential projects or features based on their potential impact. RICE stands for Reach, Impact, Confidence, and Effort, which are the key factors considered when scoring and ranking ideas or initiatives. Try our RICE calculator

Importance of RICE Scoring Model

The RICE scoring model helps product managers make data-driven decisions and allocate resources effectively. By considering various factors, it enables teams to focus on high-impact initiatives that align with business goals and maximize return on investment. This model provides a structured approach to prioritize projects and ensures that valuable resources are dedicated to the most valuable opportunities. To learn more about the importance of this model, check out our RICE prioritization guide.

How to Use RICE Scoring Model

The RICE Scoring Model is a framework for prioritizing features based on four factors: Reach, Impact, Confidence, and Effort. To learn more about how to effectively implement this model, check out our RICE guide and RICE templates.

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Ruben Buijs, Founder

Article by

Ruben Buijs

Ruben is the founder of ProductLift. Former IT consultant at Accenture and Ernst & Young, where he helped product teams at Shell, ING, Rabobank, Aegon, NN, and AirFrance/KLM prioritize and ship features. Now building tools to help product teams make better decisions.

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Ruben Buijs, Founder
Ruben Buijs

Founder & Digital Consultant