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What is a Solution Intent?

Ruben Buijs

Founder & Digital Consultant

Written on Aug 10, 2023

2 minutes

Product Management

Solution Intent refers to the clear and concise definition of the desired outcome or objective that a product or solution aims to achieve. It is a crucial aspect of product management as it helps in aligning the product team, stakeholders, and customers towards a common goal.


To better understand Solution Intent, let's consider a few examples:

  1. E-commerce Platform: The Solution Intent for an e-commerce platform could be to increase conversion rates by 20% within six months, by improving the user experience and implementing personalized product recommendations.

  2. Project Management Software: The Solution Intent for a project management software could be to streamline team collaboration and task management, resulting in a 30% increase in productivity within three months.


Defining Solution Intent is vital for the success of any product or solution. Here's why it is important:

  1. Alignment: Solution Intent ensures that everyone involved understands and agrees upon the ultimate goal, fostering alignment within the product team, stakeholders, and customers.

  2. Focus: It provides a clear direction for the product team, allowing them to prioritize and focus their efforts on delivering the desired outcomes.

  3. Evaluation: Solution Intent serves as a benchmark for evaluating the success and effectiveness of the product or solution. It enables the team to measure their progress against the defined objectives.

How to Use Solution Intent

To effectively use Solution Intent in product management, follow these steps:

  1. Define Clear Objectives: Clearly define the desired outcomes and objectives that the product or solution aims to achieve. Make sure they are specific, measurable, achievable, relevant, and time-bound (SMART).

  2. Communicate and Align: Share the Solution Intent with the product team, stakeholders, and customers. Ensure everyone understands and agrees upon the defined objectives.

  3. Use as a Guide: Utilize the Solution Intent as a guide throughout the product development process. It should influence decision-making, feature prioritization, and resource allocation.

  4. Monitor and Adapt: Continuously monitor the progress towards the defined objectives. If necessary, adapt and adjust the Solution Intent based on feedback, market changes, or new insights.

Useful Tips

Consider these tips to enhance the effectiveness of Solution Intent:

  • Involve key stakeholders early on to gather their input and ensure their alignment with the defined objectives.
  • Break down the Solution Intent into smaller, actionable goals or milestones, making it easier to track progress.
  • Regularly communicate updates and progress related to the Solution Intent to keep stakeholders and customers engaged and informed.
  • Continuously validate the Solution Intent with user research and feedback to ensure its relevance and effectiveness.


Solution intent refers to the desired outcome or objective that a product or solution aims to achieve.
Solution intent helps product managers define and communicate the purpose and goals of a product or solution, guiding the development process and ensuring alignment with customer needs.
Solution intent focuses on the overall outcome or objective of a product or solution, while product intent specifically relates to the desired features, functions, and characteristics of a product.
Solution intent can be defined through market research, customer feedback, and analysis of business goals and objectives.
Examples of solution intent could include increasing customer satisfaction, improving operational efficiency, driving revenue growth, or entering new markets.
Solution intent provides a clear direction for product development teams, guiding their decision-making process and ensuring that the resulting product or solution meets the desired objectives.
Yes, solution intent can change based on evolving market conditions, customer needs, or shifts in business strategy. It is important for product managers to continuously evaluate and adapt the solution intent as necessary.
Product managers are typically responsible for defining the solution intent, working closely with stakeholders, customers, and other relevant teams within the organization.
Solution intent can be communicated through various means such as product roadmaps, strategic documents, presentations, and regular updates to relevant teams and stakeholders.
Solution intent helps product managers prioritize product features by aligning them with the desired outcomes and objectives. Features that best contribute to the solution intent are given higher priority.

Article by

Ruben Buijs

Ruben is the founder of ProductLift. I employ a decade of consulting experience from Ernst & Young to maximize clients' ROI on new Tech developments. I now help companies build better products

Table of contents

  1. Examples
  2. Importance
  3. How to Use Solution Intent
  4. Useful Tips
  5. Related Terms

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