Customer Case: Merch Dominator

Ruben Buijs, Founder
Ruben Buijs
Digital Consultant
Updated Nov 19, 2025 · Written Mar 12, 2024 · 1 min read
Customer Case: Merch Dominator

What they wanted

Once upon a time, an Entrepreneur and Youtuber Mr Addie was struggling to find the right keywords and designs to sell on Amazon Merch On Demand. That is, until he and his team build the magic of Merch Dominator - a free tool that helped them dominate the Amazon merch game. With currently 80,000 users on board, it was clear that Merch Dominator was a hit.

But then, they realized that they needed to up their game even more. They needed a tool that would help them streamline their product development process and prioritize their features like true pros.

What we did

Enter: ProductLift. This all-in-one tool was the answer to their prayers, designed specifically for SaaS product managers, project managers, and marketing strategists who want to keep their product development on point.

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What we achieved

And boy, did it work! With over 57,000 users hopping on via single sign-on and more than 1,200 votes coming in each month, ProductLift was a game-changer for Merch Dominator. They created roadmaps, prioritized features, and kept their users in the loop with product updates, all with the help of one nifty tool.

Xnapper-2024-03-12-22.49.07

So if you're ready to take your product development to the next level, follow in the footsteps of these Merch Dominator pros and give ProductLift a spin. Who knows? You might end up dominating your own corner of the internet.

Last updated on Nov 19, 2025
Ruben Buijs, Founder

Article by

Ruben Buijs

Ruben is the founder of ProductLift. Former IT consultant at Accenture and Ernst & Young, where he helped product teams at Shell, ING, Rabobank, Aegon, NN, and AirFrance/KLM prioritize and ship features. Now building tools to help product teams make better decisions.

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Aaron Dye Timothy M. Ben Marco Chris R.
from 124+ reviews

Did you know 80% of software features are rarely or never used? That's a lot of wasted effort.

SaaS software companies spend billions on unused features. In 2025, it was $29.5 billion.

We saw this problem and decided to do something about it. Product teams needed a better way to decide what to build.

That's why we created ProductLift - to put all feedback in one place, helping teams easily see what features matter most.

In the last five years, we've helped over 3,051 product teams (like yours) double feature adoption and halve the costs. I'd love for you to give it a try.

Ruben Buijs, Founder
Ruben Buijs

Founder & Digital Consultant

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