Aha! vs Frill (2026): Features & Pricing Compared

Ruben Buijs, Founder of ProductLift
Ruben Buijs

Updated on Jan 23, 2026 · Written on Mar 11, 2024 · 5 minutes

Choosing the correct product management tool can give you a significant edge. This comparison between Aha! and Frill, two leading platforms, helps you make an informed decision. Explore their offerings, prices, reviews, and features.

Table of contents

  1. What is Aha!?
  2. What is Frill?
  3. Features comparison
  4. Languages comparison
  5. Reviews comparison
  6. Price comparison
  7. Conclusion

What is Aha!?

Aha! feedback management software - user feedback collection and feature voting interface

Aha! is a comprehensive product management suite that includes roadmapping, idea management, and strategic planning. Roadmaps starts at $59/user/month and now bundles Ideas Essentials, Whiteboards, and Knowledge. Aha! Discovery (customer interviews) is $39/user/month separately.

Read more: 12 Aha! Alternatives

What is Frill?

Frill feedback management software - user feedback collection and feature voting interface

Frill is a developer-friendly feedback platform with strong GitHub and Jira integrations plus AI features. At $25/mo it offers prioritization scoring but lacks internal comments, knowledge base, and multi-language support.

Read more: 10 Frill Alternatives

Features comparison

Feature Aha! Frill
Contribute Without Logging In
Private Boards
Weekly Reports
User Profiles
Internal Comments
Prioritization Matrix
Embeddable Widget
API Access
Single Sign-On (SSO)
Custom Statuses
Intercom Integration
Estimated Dates
Knowledge Base
AI Features
Slack Integration
Stripe Integration
Jira Integration
Azure DevOps Integration
Zapier Integration
GitHub Integration
User Segments
Changelog
Public Roadmap
Webhooks
Vote on Behalf
Custom CSS

Features Frill has that Aha! doesn't

  • Allows contributions without logging in, enhancing accessibility and engagement.

Features Frill misses

  • No internal comments feature, limiting in-team communication on user feedback.
  • Does not offer estimated dates for implementations, reducing clarity around feedback resolution timelines.
  • No knowledge base feature, requiring a separate tool for documentation.
  • No Azure DevOps integration available.

Languages comparison

Language Aha! Frill
german Flag German   
english Flag English   
spanish Flag Spanish   
french Flag French   
dutch Flag Dutch   

Reviews and awards comparison

Product G2 Capterra Trustpilot
Aha! 4.3/5 4.7/5 N/A
Frill 4.8/5 4.7/5 4.6/5

Price comparison

Aha! offers a 30 day free trial. Pricing begins at $39 per month.

Frill offers a 14 day free trial. Pricing begins at $25 per month.

Conclusion

Choosing between Aha! and Frill ultimately depends on your team's unique needs and workflow preferences.

Aha! is tailored for those seeking a wide array of product management tools and functionalities. Meanwhile, Frill offers a streamlined experience, focusing on efficient feedback capture and roadmap development.

Consider your project's scope and team dynamics to guide your choice.

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Did you know 80% of software features are rarely or never used? That's a lot of wasted effort.

SaaS software companies spend billions on unused features. In 2025, it was $29.5 billion.

We saw this problem and decided to do something about it. Product teams needed a better way to decide what to build.

That's why we created ProductLift - to put all feedback in one place, helping teams easily see what features matter most.

In the last five years, we've helped over 3,051 product teams (like yours) double feature adoption and halve the costs. I'd love for you to give it a try.

Ruben Buijs, Founder
Ruben Buijs

Founder & Digital Consultant