RICE Calculator - Prioritize Features with Reach, Impact, Confidence, Effort

Use RICE prioritization in ProductLift

Fill in this form to get your RICE score.

What is RICE?

RICE is a prioritization framework used to evaluate and rank product initiatives. It stands for Reach, Impact, Confidence, and Effort (see RICE glossary). This method helps product managers and teams decide which features or projects to prioritize. Learn about RICE prioritization

RICE Formula:

Reach * Impact * Confidence
Effort

A higher RICE score indicates a higher priority. Each component is scored on a scale of 1-10, except for Confidence which is 0.01-10. See the FAQ for detailed scoring guidelines.

Download Excel template | All RICE templates

Other Prioritization Methods

ICE Calculator WSJF Calculator MoSCoW Kano Model Opportunity Scoring
View all tools →

Frequently Asked Questions

How do I score each field? ▼
Reach (1-10):
  • 10: >100,000 users per quarter
  • 8: 50,000 - 100,000 users per quarter
  • 6: 10,000 - 50,000 users per quarter
  • 4: 1,000 - 10,000 users per quarter
  • 2: 100 - 1,000 users per quarter
  • 1: <100 users per quarter
Impact (1-10):
  • 10: Transformative - Game-changing for the product
  • 8-9: Very High - Significant improvement for many users
  • 6-7: High - Notable improvement for some users
  • 4-5: Medium - Moderate improvement for a few users
  • 2-3: Low - Minor improvement for a small number of users
  • 1: Very Low - Barely noticeable improvement
Confidence (0.01-10):
Use the scale from 0.01 to 10, where 10 is the highest confidence.

Effort (1-10):
  • 1: < 1 month
  • 2: 1-2 months
  • 3: 2-3 months
  • 4: 4-6 months
  • 5: 6-12 months
  • 6: > 12 months
For effort, you can use values between 1-10 to represent more granular estimates.
Why use RICE? ▼
RICE helps teams objectively prioritize features or projects by considering multiple factors. It balances the potential value of an initiative with the effort required, helping teams focus on high-impact, efficient work.
How do I interpret the RICE score? ▼
A higher RICE score indicates that a feature or project should be prioritized. Compare RICE scores across different initiatives to determine their relative priority. The higher the score, the higher the priority.
Is RICE only for product management? ▼
While RICE is commonly used in product management, it can be applied to various fields where prioritization of initiatives is necessary, such as marketing campaigns, business strategies, or even personal projects.
How often should I recalculate RICE scores? ▼
It's a good practice to recalculate RICE scores periodically, especially when there are significant changes in your product, market, or team capacity. Some teams do this quarterly or during major planning sessions.
Can RICE be used alongside other prioritization methods? ▼
Yes, RICE can be used in conjunction with other methods. For example, you might use RICE to prioritize within a specific category of features that was identified using another method like MoSCoW or Kano.
What are some limitations of RICE? ▼
RICE relies on estimates, which can be subjective or inaccurate. It also doesn't account for strategic alignment or dependencies between items. It's important to use RICE as a guide rather than a strict rule, and to combine it with other considerations and expert judgment.
How can I ensure consistent scoring across a team? ▼
Consistent scoring can be achieved through team discussions, creating detailed guidelines for each parameter, and periodically calibrating scores as a group. It's also helpful to use historical data to inform estimates when possible.

The faster, easier way to capture user feedback at scale

Join over 3,051 product managers and see how easy it is to build products people love.

Aaron Dye Timothy M. Ben Marco Chris R.
from 124+ reviews
ProductLift dashboard preview ProductLift dashboard preview

Did you know 80% of software features are rarely or never used? That's a lot of wasted effort.

SaaS software companies spend billions on unused features. In 2025, it was $29.5 billion.

We saw this problem and decided to do something about it. Product teams needed a better way to decide what to build.

That's why we created ProductLift - to put all feedback in one place, helping teams easily see what features matter most.

In the last five years, we've helped over 3,051 product teams (like yours) double feature adoption and halve the costs. I'd love for you to give it a try.

Ruben Buijs, Founder
Ruben Buijs

Founder & Digital Consultant