Honest pricing breakdowns, feature comparisons, and real user reviews from teams who actually use these tools. Find the perfect fit without the sales pitch.
Most "best tool" articles are thinly-veiled ads. This one isn't. We've spent weeks testing feedback tools, analyzing pricing models, and reading hundreds of user reviews on G2, Reddit, and forums.
What you'll find here:
Full disclosure: We built ProductLift, so yes, it's on this list. But we've tried to be as objective as possible about where it fits—and where it doesn't.
Don't have time to read 5,000 words? Here's the TL;DR:
🏆 Best Overall Value: ProductLift – Feedback, roadmap, changelog, and knowledge base for $14/mo flat. No per-user traps.
💰 Best Free Option: Canny – Free plan for up to 25 tracked users. Clean UI, great GitHub integration.
🏢 Best for Enterprise: Productboard – Comprehensive product management suite with deep analytics. $59+/maker/mo.
⚡ Best for Developers: Jira Product Discovery – $8/user if you're already using Jira. Deep integration.
🎯 Best for Customer Research: Pendo – Combines feedback with powerful analytics. Best if you need both.
💸 Best Budget Pick: Upvoty or Frill – Both start at $15-25/mo with solid core features.
Before we dive into the tools, here's what actually matters when choosing feedback software:
Most feedback tools use one of three pricing models:
Reality check: A tool that starts at $25/mo can easily become $300+/mo as you scale. Ask vendors: "What will this cost with 500 tracked users?" or "What features are locked behind higher tiers?"
Most feedback tools use a bucket model:
This creates busywork. You're essentially recreating the same content in three places, and customers who vote never know when their request ships.
Newer tools (like ProductLift) use a journey model where a post travels: Feedback → Roadmap → Changelog. Same post, same votes, same comments—just different stages. Users who vote get notified automatically when you ship their idea.
Does the tool connect with your existing stack? Key integrations:
Can you score feedback using frameworks like RICE, ICE, or MoSCoW? Or are you stuck manually sorting by votes?
If you serve international customers, does the tool support multiple languages? Many popular tools (Canny, Frill, Nolt) are English-only, which is a dealbreaker for global SaaS.
⭐ G2 Rating: 5.0/5 | 💰 Starting Price: $14/mo flat (unlimited tracked users)
Best for: Teams tired of per-user pricing traps who want feedback, roadmap, changelog, and docs in one place

"We switched from Canny after outgrowing their 25-user free plan. ProductLift gives us everything we need for $14/admin. The changelog integration alone saves us hours every month." – Sarah M., Product Manager
Who should use ProductLift: Growing SaaS teams (5-50 people) who want predictable pricing and an all-in-one solution.
Who should look elsewhere: Large enterprises needing Intercom integration, or teams deeply invested in the GitHub ecosystem.
⭐ G2 Rating: 4.6/5 | 💰 Starting Price: Free (25 tracked users), then $19/mo (Core)
Best for: Early-stage startups who need GitHub/Intercom integration and can stay under 25 users

Canny uses a tracked user model that can get expensive fast:
The free plan is very limited at just 25 tracked users—most teams outgrow it fast.
"Outgrew Canny's 25-user free plan and the jump to $79/mo for Pro felt steep. We're now evaluating alternatives with flat pricing." – Reddit user, r/SaaS
"I've been requesting multi-language support for 9 years. Still English-only in 2026. If you have international customers, look elsewhere." – G2 Review
Who should use Canny: Early-stage startups (<25 tracked users on free, or willing to pay $19+/mo) who live in GitHub and Intercom, and only serve English-speaking markets.
Who should look elsewhere: Growing companies, international teams, or anyone needing predictable pricing.
⭐ G2 Rating: 4.3/5 | 💰 Starting Price: Free (Starter), $19/maker/mo (Essentials), $59/maker/mo (Pro)
Best for: Mid-to-large product teams who need advanced prioritization and customer research workflows

Productboard uses per-maker pricing that escalates quickly:
A 20-maker Pro team pays $14,160/year. Enterprise pricing requires a sales conversation.
"Most teams use less than 20% of Productboard's features but pay for 100%. It's incredibly powerful if you need it, but overkill for simple feedback management." – G2 Review
Who should use Productboard: Product teams at companies with $10M+ ARR who need advanced customer research workflows and complex prioritization.
Who should look elsewhere: Startups, small teams, or anyone with simple feedback needs.
⭐ G2 Rating: 4.4/5 | 💰 Starting Price: Free (500 MAU), Growth starts ~$7,000/yr
Best for: Product teams who need both user analytics and feedback in one platform

Pendo is analytics-first, feedback-second. The feedback features feel like an afterthought compared to competitors. If you just need feedback management, you're overpaying for analytics you might not use.
Pricing is based on Monthly Active Users (MAU) and not publicly disclosed—you'll need a sales call.
"Had to sit through a 45-minute demo just to get pricing. The feedback features are solid but basic compared to dedicated tools like Canny or ProductLift." – Reddit user
Who should use Pendo: Teams who need both analytics and feedback, and have the budget for enterprise software.
Who should look elsewhere: Anyone who just needs feedback management without paying for analytics they won't use.
⭐ G2 Rating: 4.3/5 | 💰 Starting Price: Free (10 users), $8.15/user/mo with Jira
Best for: Development teams already using Jira Software who want tight integration

No public feedback portal. Customers can't vote directly. You have to manually collect feedback and add it to JPD yourself.
This is the #1 reason teams look elsewhere. The whole point of feedback software is letting customers self-serve.
"We couldn't let customers vote directly—had to manually relay feedback from support tickets. Defeated the purpose. Switched to Canny for a public portal." – Product Manager on Reddit
Who should use JPD: Internal product teams who don't need customer-facing feedback and live in the Atlassian ecosystem.
Who should look elsewhere: Anyone needing a public feedback portal where customers can vote.
💰 Price: Free tier available, paid from $49/mo | ⭐ G2: 4.9/5

Good for: Teams wanting a modern UI with AI-powered features (duplicate detection, content generation). Includes feedback, roadmap, changelog, and help desk.
Watch out for: Pricing can increase with higher tiers. Some advanced features locked behind premium plans.
💰 Price: $39/user/mo (Ideas only), $59/user/mo (Roadmaps) | ⭐ G2: 4.3/5

Good for: Large product orgs who need a complete product management suite with strategy mapping and goal tracking.
Watch out for: Steep learning curve. UI feels dated. Most teams use <20% of features. "JPD is way more cost-effective than Aha!" is a common user sentiment.
💰 Price: Starts at $1,333/month ($16,000/year), 30-day trial available | ⭐ Trustpilot: 2.8/5
Good for: Fortune 500 companies with enterprise budgets who need advanced analytics and compliance features. No per-seat charges.
Watch out for: No self-serve signup. Sales-driven pricing ($16,000+/year). Trustpilot score of 2.8/5 is concerning. Teams report long sales cycles just to get a quote.
💰 Price: $25/mo flat | ⭐ G2: 4.7/5

Good for: Small teams on a budget who need GitHub/Jira integration and prioritization scoring.
Watch out for: English-only. No knowledge base. No internal comments (your team can't discuss ideas privately).
💰 Price: $25/mo | ⭐ G2: 5.0/5

Good for: Tiny teams who value aesthetics and simplicity over advanced features.
Watch out for: No API. No AI features. No Jira integration. English-only. Limited if you need automation or complex workflows.
💰 Price: $15/mo | ⭐ G2: 4.6/5

Good for: Bootstrapped startups who just need basic voting and a roadmap.
Missing: No AI, no prioritization frameworks, no Jira, no knowledge base, no advanced features.
💰 Price: $15/mo | ⭐ G2: 4.7/5
Good for: Teams who want feedback + CSAT/NPS surveys in one tool.
Missing: No private boards, no AI, no anonymous voting, English-only.
💰 Price: $49/mo | ⭐ G2: 4.8/5

Good for: Small SaaS companies who don't need complex integrations.
Missing: Limited third-party integrations. No AI features.
💰 Price: $49/mo (Starter, 5,000 MAU), $249/mo (Scale, 50,000 MAU) | ⭐ G2: 4.5/5

Good for: Teams who prioritize beautiful product announcements and changelogs over feedback collection.
Missing: Weak feedback collection. No prioritization. No voting emphasis.
💰 Price: Free tier, paid from $19/mo | ⭐ G2: 3.0/5 (⚠️ Low score)
Good for: Anyone who ONLY needs a changelog and nothing else.
Missing: No feedback boards, no roadmap, no prioritization. It's literally just a changelog. Low G2 score is a red flag.
Here's how the top 10 tools stack up on key features:
| Feature | ProductLift | Canny | Productboard | Pendo | Jira PD |
|---|---|---|---|---|---|
| Public Voting | ✅ | ✅ | ✅ | ❌ | ❌ |
| Anonymous Voting | ✅ | ❌ | ❌ | ❌ | ❌ |
| Changelog | ✅ | ✅ | ❌ | ❌ | ❌ |
| Knowledge Base | ✅ | ❌ | ❌ | ❌ | ❌ |
| Prioritization (RICE/ICE) | ✅ | ❌ | ✅ | ❌ | ✅ |
| Stripe Integration | ✅ | ❌ | ❌ | ❌ | ❌ |
| GitHub Integration | ❌ | ✅ | ✅ | ❌ | ❌ |
| Jira Integration | ✅ | ✅ | ✅ | ❌ | ✅ Native |
| Intercom Integration | ❌ | ✅ | ❌ | ❌ | ❌ |
| AI Features | ✅ | ✅ | ❌ | ✅ | ❌ |
| Multi-Language | ✅ (22) | ❌ | ❌ | ❌ | ✅ (19) |
| SSO | ✅ | ✅ (Pro+) | ✅ (Enterprise) | ✅ | ✅ |
| White-Label | ✅ | ✅ (Pro+) | ✅ | ✅ | ❌ |
Forget "starting at" prices. Here's what these tools actually cost at different company sizes:
| Tool | 5 Admins 100 Users |
10 Admins 500 Users |
20 Admins 1,000 Users |
Pricing Model |
|---|---|---|---|---|
| ProductLift | $70/mo | $140/mo | $280/mo | Flat per admin |
| Canny (Pro) | $79/mo | ~$279/mo | ~$529/mo | Tracked users |
| Productboard | $295/mo | $590/mo | $1,180/mo | Per maker (Pro) |
| Aha! | $295/mo | $590/mo | $1,180/mo | Per user (Roadmaps) |
| Pendo | Free (500 MAU) | ~$583/mo | ~$1,000/mo | MAU-based |
| JPD | $41/mo | $82/mo | $163/mo | Per user + Jira |
| Frill | $25/mo | $25/mo | $25/mo | Flat rate |
| Nolt | $25/mo | $25/mo | $25/mo | Flat rate |
| Upvoty | $15/mo | $15/mo | $15/mo | Flat rate |
Key Takeaway: Tracked-user pricing (Canny) and per-maker pricing (Productboard, Aha!) can become 5-10x more expensive as you scale compared to flat-rate tools.
Here's our honest recommendation based on different scenarios:
Choose ProductLift if you want predictable pricing, an all-in-one solution (feedback + roadmap + changelog + docs), and don't need GitHub/Intercom integration.
Choose Canny if you're under 25 tracked users (free) or willing to pay for Core/Pro, live in GitHub, and only serve English markets.
Choose Productboard if you have the budget ($14K+/year on Pro) and need advanced customer research workflows, objectives linking, and deep prioritization.
Choose UserVoice if you're Fortune 500 and need compliance certifications and dedicated support.
Choose Jira Product Discovery if you already use Jira and only need internal product planning (no public portal).
Choose Canny if you need a public portal AND deep GitHub integration.
Choose Pendo if you have the budget and want product analytics, in-app guides, and feedback in one platform.
Choose Upvoty ($15/mo) if you just need basic voting and nothing else.
Choose Frill ($25/mo) if you need voting + GitHub/Jira + prioritization scoring.
Choose ProductLift ($14/mo per admin) if you want a complete solution that won't get expensive as you grow.
Choose ProductLift (22 languages) or Jira Product Discovery (19 languages).
Avoid: Canny, Frill, Nolt, Upvoty (all English-only).
Choose Beamer for beautiful announcements, or Headway if you want a free option (though G2 score is low).
Explore more tool comparisons to find the right software for your team:
ProductLift combines feedback, roadmap, changelog, and knowledge base in one affordable platform.