Find the perfect knowledge base for customer support, internal documentation, or both. Honest reviews with real pricing, search capabilities, and integration details.
Most knowledge base comparisons are written by people who've never actually implemented one. This guide is different.
What makes this guide useful:
Full disclosure: ProductLift has a built-in knowledge base as part of its all-in-one platform, so yes, it's on this list. But we'll be honest about where standalone tools do it better.
Don't have time to read the full comparison? Here's the TL;DR:
🏆 Best All-in-One (KB + Feedback + Roadmap): ProductLift – Knowledge base included with feedback management for $14/mo.
🤖 Best AI-Powered Search: Guru – AI finds answers across all your tools, not just the KB.
📚 Best for Customer Support: Zendesk Guide – Native help desk integration, multilingual, AI suggestions.
👥 Best for Internal Teams: Confluence – Deep Jira integration, great for engineering teams.
💰 Best Free Option: Notion – Free for small teams, versatile wiki capabilities.
🎓 Best for Training/Onboarding: Trainual – Built for SOPs and employee onboarding.
🎯 Best Interactive KB: Stonly – Guided decision trees instead of static articles.
🆓 Best Open Source: BookStack – Self-hosted, completely free.
Before comparing tools, understand the fundamental difference:
Purpose: Company documentation, SOPs, engineering docs, HR policies
Users: Your employees
Key features: Collaboration, permissions, integrations with Slack/Jira, version control
Best tools: Confluence, Notion, Slite, Trainual
Purpose: Customer self-service, reducing support tickets
Users: Your customers
Key features: SEO optimization, multilingual, custom branding, analytics on what customers search for
Best tools: Zendesk Guide, Document360, Helpjuice
Some tools handle both with permission controls:
Reality check: Most companies eventually need both. Starting with a tool that does both (even if not perfectly) beats juggling two separate systems.
Bad search is the #1 reason knowledge bases fail. Users give up after one failed search.
Types of search:
Test it: Before choosing a tool, import 10 sample articles and search using customer language, not your internal jargon.
Can you structure content logically?
Who can edit? How do changes get approved?
For external KBs, does it look like YOUR brand or theirs?
If you serve international customers, can you translate articles? Can customers switch languages?
Watch out for: Some tools call themselves "multilingual" but just mean you can create separate KBs per language—no unified management.
What do you actually need to measure?
⭐ G2 Rating: 5.0/5 | 💰 Starting Price: $14/mo flat (KB included with feedback platform)
Best for: SaaS teams who want KB + feedback + roadmap + changelog in one affordable tool

Most knowledge bases exist in isolation. ProductLift connects your KB to your product development:
"We were paying $79/mo for Intercom Articles, $79/mo for Canny, and $49/mo for Beamer. ProductLift replaced all three for $14/mo. The KB isn't as fancy as Intercom's, but it's 90% as good for 10% the cost." – Founder, SaaS startup
Who should use ProductLift: SaaS teams who want customer feedback, roadmap, changelog, AND documentation in one affordable platform.
Who should look elsewhere: Enterprises needing advanced KB workflows, or large support teams needing deep help desk integration.
⭐ G2 Rating: 4.3/5 | 💰 Starting Price: $55/agent/mo (Suite Team), Guide included
Best for: Support teams already using Zendesk who need a tightly integrated help center
Zendesk Guide isn't sold separately—it's part of Zendesk Suite:
For a 5-agent team, that's $275-575/month. You're paying for the full help desk, not just KB.
"Zendesk Guide is excellent if you're already using Zendesk Support. The ticket deflection tracking alone justifies it. But if you don't need a full help desk, you're overpaying." – Support Lead, B2B SaaS
Who should use Zendesk Guide: Support teams already using Zendesk Support who want tight integration and can justify the cost.
Who should look elsewhere: Anyone not using Zendesk for ticketing, or small teams on a budget.
⭐ G2 Rating: 4.7/5 | 💰 Starting Price: Free (unlimited individuals), $10/user/mo (teams)
Best for: Internal team wikis, project docs, and lightweight external docs
Notion is amazing for internal wikis, but has limitations for customer-facing knowledge bases:
"Notion is our internal wiki and we love it. We tried using it as our public KB but customers complained about search. Ended up using Document360 for external, Notion for internal." – Product Manager
Who should use Notion: Teams wanting a flexible internal wiki, or startups needing a lightweight public KB on a budget.
Who should look elsewhere: Support teams needing analytics, multilingual support, or help desk integration.
⭐ G2 Rating: 4.1/5 | 💰 Starting Price: Free (10 users), $6.05/user/mo (Standard)
Best for: Engineering teams using Jira who need technical documentation and runbooks
Confluence is built for technical documentation, not customer support articles:
Confluence shines if you're already in the Atlassian ecosystem (Jira, Trello, Bitbucket). But if you're not, the learning curve is steep and you're locked into their platform.
"Our engineering team lives in Confluence for technical docs. But we use Document360 for customer-facing KB—Confluence's editor is too clunky for support articles." – CTO, SaaS company
Who should use Confluence: Engineering teams deeply invested in Jira who need internal technical documentation.
Who should look elsewhere: Support teams needing customer-facing KB, or non-technical teams wanting simplicity.
⭐ G2 Rating: 4.7/5 | 💰 Starting Price: Free (3 users), $10/user/mo (Starter)
Best for: Teams with knowledge scattered across multiple tools who need AI to find it all
Guru isn't a traditional knowledge base—it's a knowledge management platform that connects to your existing tools:
Who should use Guru: Teams with knowledge scattered across multiple tools who need AI-powered search and proactive suggestions.
Who should look elsewhere: Anyone needing a customer-facing help center, or teams wanting traditional long-form documentation.
💰 Price: $199/project/mo (Standard) | ⭐ G2: 4.7/5
Good for: Companies wanting a powerful, standalone KB without help desk lock-in.
Key features: Advanced analytics, multilingual, version control, Markdown support, API documentation, private/public projects.
Watch out for: $199/mo minimum (no cheaper tier), per-project pricing adds up, search is good but not AI-powered.
💰 Price: $120/mo (Starter, 4 users) | ⭐ G2: 4.6/5
Good for: Support teams obsessed with measuring KB performance and ticket deflection.
Key features: Deep analytics (search queries, no-result searches, article ratings), custom branding, multilingual, integrations with help desks.
Watch out for: Dated UI (feels like 2015), pricing increases with users, setup takes time.
💰 Price: $99/mo (Starter) | ⭐ G2: 4.8/5
Good for: Teams wanting interactive guides instead of static articles.
Key features: Decision trees ("If X, then Y"), checklists, step-by-step guides, in-app widgets, AI-powered.
Watch out for: Not great for long-form documentation, requires rethinking your content structure.
💰 Price: $250/mo (up to 50 users) | ⭐ G2: 4.7/5
Good for: HR teams documenting SOPs, training materials, and onboarding processes.
Key features: Onboarding tracks, quizzes, role-based content, progress tracking, integrates with HR systems.
Watch out for: Built for internal use only, no customer-facing option. Overkill if you just need a simple wiki.
💰 Price: Free (50 docs), $8/user/mo (Standard) | ⭐ G2: 4.7/5
Good for: Small teams wanting a simpler, prettier alternative to Confluence.
Key features: Ask AI questions about your docs, clean editor, fast search, integrations with Slack/Notion.
Watch out for: Internal-only (no public KB), limited at scale (best for <100 employees), no advanced permissions.
💰 Price: Free (unlimited users, 50 items), $6/user/mo (Standard) | ⭐ G2: 4.7/5
Good for: Small teams wanting a minimal, fast wiki without complexity.
Key features: Real-time collaboration, graph view of content connections, embeds, Markdown support, clean design.
Missing: No customer-facing option, basic permissions, no workflows or approvals.
💰 Price: Free (self-hosted) | ⭐ GitHub: 13K+ stars
Good for: Technical teams who can self-host and want complete control.
Key features: Books/chapters/pages hierarchy, Markdown & WYSIWYG editor, LDAP/SAML SSO, API, image management.
Watch out for: Requires server setup & maintenance, no cloud option, basic search (no AI), you're responsible for backups/security.
💰 Price: Free (1 user), $6.70/user/mo (Plus) | ⭐ G2: 4.7/5
Good for: Developer-focused teams documenting APIs, SDKs, and technical products.
Key features: Git sync (docs as code), OpenAPI spec import, code blocks with syntax highlighting, versioning, public/private spaces.
Watch out for: Better for technical docs than support KB, markdown-first (not WYSIWYG), limited integrations.
💰 Price: $99/mo (Startup) | ⭐ G2: 4.7/5
Good for: API-first companies needing beautiful, interactive developer documentation.
Key features: Auto-generate docs from OpenAPI, live code examples, try-it console, metrics on API usage, changelog.
Watch out for: Specifically for API docs—not a general-purpose KB. $99/mo minimum, pricing increases with API calls.
Here's how the top tools compare on essential features:
| Feature | ProductLift | Zendesk | Notion | Confluence | Document360 |
|---|---|---|---|---|---|
| Customer-Facing KB | ✅ | ✅ | ⚠️ Limited | ❌ | ✅ |
| Internal Wiki | ⚠️ Basic | ❌ | ✅ | ✅ | ✅ |
| AI Search | ⚠️ Basic | ✅ | ❌ | ⚠️ Basic | ✅ |
| Multilingual | ✅ (22) | ✅ | ❌ | ❌ | ✅ |
| Custom Domain | ✅ | ✅ | ✅ | ❌ | ✅ |
| White-Label | ✅ | ✅ | ⚠️ Limited | ❌ | ✅ |
| Analytics | ⚠️ Basic | ✅ Advanced | ⚠️ Business+ | ⚠️ Premium | ✅ Advanced |
| Version History | ✅ | ✅ | ✅ | ✅ | ✅ |
| Approval Workflows | ❌ | ❌ | ❌ | ❌ | ✅ |
| API Access | ✅ | ✅ | ✅ | ✅ | ✅ |
| Real-Time Co-editing | ❌ | ❌ | ✅ | ✅ | ❌ |
| SSO | ✅ | ✅ (Pro+) | ✅ (Enterprise) | ✅ (Premium+) | ✅ (Pro+) |
Forget marketing prices. Here's what these tools cost at different team sizes:
| Tool | 5 Users | 15 Users | 50 Users | Notes |
|---|---|---|---|---|
| ProductLift | $70/mo | $210/mo | $700/mo | Includes feedback+roadmap+changelog |
| Zendesk Guide | $275/mo | $825/mo | $2,750/mo | Requires full Zendesk Suite |
| Notion | $50/mo | $150/mo | $500/mo | Plus plan, best for internal |
| Confluence | $30/mo | $91/mo | $303/mo | Standard tier, internal only |
| Document360 | $199/mo | $199/mo | $399/mo | Per-project pricing |
| Helpjuice | $120/mo | $200/mo | $289/mo | Tiered by user count |
| Guru | $50/mo | $150/mo | $500/mo | Starter plan, internal only |
| Slite | $40/mo | $120/mo | $400/mo | Standard plan, internal only |
| BookStack | Free | Free | Free | Self-hosted, server costs apply |
Key Insight: If you need KB + feedback/roadmap tools, buying them separately costs 2-5x more than an all-in-one like ProductLift.
Choose Zendesk Guide if you already use Zendesk for ticketing and can justify the cost.
Choose Document360 if you want a powerful standalone KB without help desk lock-in.
Choose ProductLift if you also need feedback management and want everything in one affordable tool.
Choose Notion for flexibility and a generous free tier. Best for small teams.
Choose Confluence if you're already in the Atlassian ecosystem (Jira users).
Choose Slite if you want something simpler and prettier than Confluence.
Choose Guru – it searches across your KB, Slack, Google Drive, Salesforce, etc.
Choose Notion's free tier for internal docs (unlimited individuals).
Choose BookStack if you can self-host (technical teams only).
Choose ProductLift if you need both KB and feedback tools—$14/mo gets you both.
Choose ProductLift (22 languages), Zendesk Guide, or Document360.
Avoid: Notion, Confluence, Slite (no multilingual management).
Choose Trainual – purpose-built for SOPs and onboarding with quizzes and progress tracking.
Choose GitBook for technical docs with Git sync.
Choose ReadMe for API documentation with interactive examples.
Choose ProductLift (public KB + internal notes on feedback).
Choose Document360 (separate projects for internal vs external).
Avoid separate tools – managing two KBs is 2x the work.
Explore more tool comparisons to find the right software for your team:
ProductLift combines customer feedback, roadmap, changelog, and knowledge base in one affordable tool.