Aha! vs Jira Product Discovery (2026): Features & Pricing Compared

Aha! vs Jira Product Discovery: Enterprise product management suite versus Atlassian's budget-friendly alternative. Aha! offers comprehensive features at $39-149/user. JPD is cheap ($8.15/user) but internal-only, no public feedback portal. For teams wanting public feedback collection without enterprise complexity, ProductLift offers everything at $14/month.

The Verdict

Aha! is the comprehensive option: roadmaps, strategy, ideas, OKRs all in one suite. But it's expensive ($59/user/month typical) and overwhelming. Most teams use a fraction of capabilities while paying for everything.

Jira Product Discovery is radically cheaper at $8.15/user/month (free for up to 10 users). But the critical limitation: no public feedback portal. JPD is an internal prioritization tool only. Customers can't vote or submit ideas directly.

Bottom line: Aha! for enterprise teams needing full product management. JPD for Atlassian-native teams doing internal prioritization. Neither ideal for SMBs wanting simple public feedback.

Quick Comparison

Feature	Aha!	Jira Product Discovery
Starting Price	$39/user/mo	Free (10 users)
10-User Cost	$590/mo	$82/mo
Public Portal	Yes (Discovery)	No
Customer Voting	Yes	No (internal only)
G2 Rating	4.3/5	4.2/5
Key Strength	Comprehensive suite	Jira integration
Key Weakness	Cost, complexity	No public portal
Best For	Enterprise PM	Atlassian teams

Features comparison

Features Jira Product Discovery has that Aha! doesn't

• Provides weekly reports, ensuring up-to-date insights into user feedback and trends.

Features Jira Product Discovery misses

• Does not provide a widget for embedding in your product, limiting direct feedback collection capabilities.
• No knowledge base feature, requiring a separate tool for documentation.
• No Azure DevOps integration available.
• No Zapier integration, limiting automation possibilities.
• No GitHub integration for linking feedback to code.

Languages comparison

Reviews and awards comparison

Price comparison

The cost difference is dramatic:

Team Size	Aha! (Roadmaps)	JPD (Standard)	Difference
5 users	$295/mo	$41/mo	7x more
10 users	$590/mo	$82/mo	7x more
20 users	$1,180/mo	$163/mo	7x more

But you're comparing apples to oranges. Aha! includes public feedback portal; JPD doesn't. If you add a feedback tool to JPD (like Canny at $79-311/month), the gap narrows significantly.

When to Choose Jira Product Discovery

Choose JPD if:

• Atlassian-native team:Already using Jira Software
• Internal prioritization only:PM team captures all feedback manually
• Budget-conscious:Can't justify Aha!'s pricing
• Small team:Free tier covers needs
• Jira integration critical:Need seamless issue connection

Consider ProductLift Instead

Both tools have significant trade-offs. Aha! is expensive and complex. JPD lacks public-facing features entirely.

ProductLift bridges the gap:

• $14/month per admin:Not $590/month like Aha! or hidden JPD+feedback tool costs
• Public Feedback Portal:What JPD lacks completely
• Knowledge Base:Neither Aha! (basic) nor JPD includes this
• 22 Languages:More than JPD's 19, professional translations
• Jira Integration:Connect feedback to Jira like both tools
• RICE, ICE, MoSCoW:Prioritization frameworks like Aha!
• Simpler Than Aha!:No weeks of training required

For teams wanting public feedback collection with Jira integration, without Aha!'s complexity or JPD's limitations. ProductLift delivers.

Start your free trial →

Conclusion

Aha! is best for enterprise teams needing comprehensive product management with public feedback portals. The cost and complexity are significant but justified for large organizations.

Jira Product Discovery is best for Atlassian-native teams doing internal prioritization on a budget. The lack of public portal makes it unsuitable for customer-facing feedback.

For most SMBs wanting public feedback collection with Jira integration, ProductLift offers a simpler, more affordable path than either enterprise tool.

Frequently Asked Questions

Is Aha! better than Jira Product Discovery?

Aha! offers more features including public feedback portal, which JPD lacks entirely. But Aha! costs 7x more. If you need public customer feedback, Aha! is better. For internal-only prioritization on a budget, JPD wins.

Can customers vote in Jira Product Discovery?

No. JPD is an internal tool only. Customers cannot submit ideas or vote. Your PM team must manually enter all customer feedback. This is the primary limitation compared to Aha! and dedicated feedback tools.

How much cheaper is JPD than Aha!?

Approximately 7x cheaper. A 10-person team costs $82/month on JPD Standard vs $590/month on Aha! Roadmaps. However, JPD lacks public feedback features, so you may need an additional tool.

Does Jira Product Discovery integrate with Jira Software?

Yes, natively. JPD is built by Atlassian specifically for Jira Software integration. Ideas flow directly into Jira issues. Aha! also integrates with Jira but not as seamlessly.

Which tool has a free plan?

JPD is free for up to 10 users. Aha! has no free plan, only a 30-day trial. For permanently free feedback tools, consider Fider (open-source) or ProductLift's affordable $14/month option.

Is there a cheaper alternative with public feedback?

Yes. ProductLift offers public feedback portal, roadmap, changelog, and Jira integration for $14/month per admin. It has JPD's simplicity with Aha!'s public features at a fraction of either's enterprise pricing.

Does Aha! have Jira integration?

Yes. Aha! integrates with Jira to push roadmap items and sync issue status. However, the integration isn't as native as JPD's since Aha! is a third-party tool. Both work well for typical workflows.

Which tool is easier to learn?

JPD is significantly easier, especially for existing Jira users. Aha! has a notoriously steep learning curve that often requires weeks of training. ProductLift offers Aha!-like features with JPD-like simplicity.