Updated on Jan 23, 2026 · Written on Mar 11, 2024 · 5 minutes
Quick verdict: Jira Product Discovery wins for Atlassian teams on a budget. UserVoice wins for enterprises needing advanced analytics. But here's the catch: JPD has no public feedback portal (customers can't vote), and UserVoice costs $699+/month minimum. For teams wanting public feedback collection without enterprise pricing, ProductLift offers both at $14/month.
These tools serve completely different markets. Jira Product Discovery is free for up to 10 users and integrates seamlessly with Jira Software—but it's internal-only. Your customers cannot submit ideas or vote directly. You must manually relay their feedback, which defeats the purpose for most feedback workflows.
UserVoice is the opposite: a full enterprise feedback platform with advanced analytics, segmentation, and prioritization. But at $699/month minimum (often $21,000+/year), it's priced exclusively for Fortune 500 companies. There's no self-serve signup—you must go through sales.
Bottom line: Choose JPD if you're already on Atlassian and only need internal prioritization. Choose UserVoice if you have enterprise budget and need advanced customer research. For everyone else wanting public feedback at reasonable cost, neither is ideal.
| Feature | Jira Product Discovery | UserVoice |
|---|---|---|
| Starting Price | Free (up to 10 users) | $699/month |
| Public Feedback Portal | No | Yes |
| Customer Voting | No (internal only) | Yes |
| G2 Rating | 4.3/5 | 4.5/5 |
| Key Strength | Jira integration | Enterprise analytics |
| Key Weakness | No public portal | Enterprise-only pricing |
| Best For | Atlassian teams | Fortune 500 companies |

Jira Product Discovery is Atlassian's product management tool that integrates deeply with Jira Software. It's great for teams already in the Atlassian ecosystem but lacks a public feedback portal - customers can't vote directly.
Read more: 10 Jira Product Discovery Alternatives

UserVoice is an enterprise-grade product feedback platform trusted by Fortune 500 companies. It offers advanced analytics and prioritization tools but requires a sales call to get started with pricing starting at $699/month.
Read more: 12 UserVoice Alternatives
| Feature | Jira Product Discovery | UserVoice |
|---|---|---|
| Contribute Without Logging In | ||
| Private Boards | ||
| Weekly Reports | ||
| User Profiles | ||
| Internal Comments | ||
| Prioritization Matrix | ||
| Embeddable Widget | ||
| API Access | ||
| Single Sign-On (SSO) | ||
| Custom Statuses | ||
| Intercom Integration | ||
| Estimated Dates | ||
| Knowledge Base | ||
| AI Features | ||
| Slack Integration | ||
| Stripe Integration | ||
| Jira Integration | ||
| Azure DevOps Integration | ||
| Zapier Integration | ||
| GitHub Integration | ||
| User Segments | ||
| Changelog | ||
| Public Roadmap | ||
| Webhooks | ||
| Vote on Behalf | ||
| Custom CSS |
| Language | Jira Product Discovery | UserVoice |
|---|---|---|
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| Product | G2 | Capterra | Trustpilot |
|---|---|---|---|
| Jira Product Discovery | 4.3/5 | N/A | N/A |
| UserVoice | 4.5/5 | 4.2/5 | 2.8/5 |
The pricing gap is massive:
| Scenario | JPD | UserVoice | Difference |
|---|---|---|---|
| 10 users | Free | $699/mo | $699/mo |
| 20 users | $163/mo | $699+/mo | $536+/mo |
| Annual cost (10 users) | $0 | $8,388+ | $8,388+ |
JPD is dramatically cheaper—but you're comparing an internal tool to an enterprise feedback platform. The real question: do you need public customer feedback?
Choose JPD if:
Choose UserVoice if:

Both tools have significant trade-offs. JPD lacks any customer-facing features. UserVoice prices out 99% of companies.
ProductLift offers a middle path:
For teams wanting public feedback without enterprise complexity or pricing, ProductLift delivers the features of both at a fraction of the cost.
Jira Product Discovery is best for Atlassian-native teams doing internal prioritization on a budget. The complete lack of public feedback features makes it unsuitable for customer-facing use cases.
UserVoice is best for Fortune 500 companies with enterprise budgets and complex analytics needs. The $699/month minimum prices out most SMBs and startups.
For teams wanting public customer feedback at reasonable cost, consider ProductLift instead.
No. JPD is an internal tool only. Customers cannot access the system, submit ideas, or vote. You must manually enter their feedback from other channels (email, support tickets, etc.).
UserVoice targets enterprise customers (Fortune 500) who need advanced analytics, compliance, and dedicated support. The $699/month minimum reflects their focus on large organizations, not SMBs.
JPD allows sharing roadmap views, but it's designed for internal stakeholders. There's no public feedback portal where customers can see and vote on the roadmap.
Yes. ProductLift offers public feedback portals, voting, roadmaps, and changelog for $14/month per admin. It includes prioritization frameworks and Stripe integration at a fraction of UserVoice's cost.
No. JPD requires a Jira Software subscription. It's designed as an extension to the Atlassian ecosystem, not a standalone product.
UserVoice has far superior customer feedback features—public portals, voting, analytics, segmentation. JPD has essentially no customer-facing feedback features at all.
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