Jira Product Discovery vs Pendo (2026): Features & Pricing Compared

Quick verdict: These tools solve different problems. Jira Product Discovery is for internal idea prioritization within Atlassian. Pendo is for product analytics with feedback as a secondary feature. Neither is a dedicated feedback platform. If you need public customer feedback collection, ProductLift does it better at $14/month.

The Verdict

This is an apples-to-oranges comparison. These tools serve fundamentally different purposes:

Jira Product Discovery is a product management tool for Atlassian teams. It helps prioritize ideas internally and connect them to Jira issues. It's free for small teams but has no public feedback portal. Customers can't vote or submit ideas.

Pendo is primarily a product analytics platform with in-app guides and onboarding features. Feedback collection exists but feels like an afterthought. Pricing is opaque and MAU-based, typically $7,000-35,000/year.

Bottom line: If you're comparing these tools, you might be asking the wrong question. JPD is for Jira-native internal prioritization. Pendo is for analytics with some feedback features. Neither is a dedicated feedback platform. Consider what problem you're actually solving.

Quick Comparison

Feature	Jira Product Discovery	Pendo
Primary Purpose	Internal prioritization	Product analytics
Starting Price	Free (10 users)	Free (500 MAU)
Typical Cost	$82-164/mo	$7,000-35,000/year
Public Feedback Portal	No	Limited
Customer Voting	No	Basic
G2 Rating	4.3/5	4.4/5
Key Strength	Jira integration	Analytics & guides
Key Weakness	No public portal	Feedback is secondary

Features comparison

Features Pendo has that Jira Product Discovery doesn't

• Includes user profiles, personalizing the feedback process and improving user management.
• Offers a widget to embed in your product, seamlessly integrating feedback collection into user experience.
• Offers direct integration with Intercom, enhancing customer communication and support.
• Connects with 5,000+ apps through Zapier for workflow automation.

Features Pendo misses

• Lacks private boards, missing out on customizable and controlled feedback environments.
• No weekly reports feature, missing out on regular insights into user engagement.
• No internal comments feature, limiting in-team communication on user feedback.
• Lacks a prioritization matrix, making it harder to strategize feedback implementation.
• No custom statuses feature, limiting feedback and project tracking customization.

Languages comparison

Reviews and awards comparison

Price comparison

Jira Product Discovery does not offer a free trial. Pricing begins at $0 per month.

Pendo does not offer a free trial. Pricing begins at $0 per month.

When to Choose Jira Product Discovery

Choose JPD if:

• Already on Atlassian:Using Jira Software, Confluence, etc
• Internal prioritization focus:PM team decides without customer voting
• Budget-conscious:Free tier or predictable per-user costs
• Don't need analytics:Usage tracking isn't a priority
• Jira workflow essential:Ideas must flow into Jira issues

When to Choose Pendo

Choose Pendo if:

• Analytics is primary need:Product usage insights matter most
• In-app guides needed:User onboarding and feature adoption
• Large budget available:$7,000-35,000/year is acceptable
• Feedback is secondary:Already have a dedicated feedback tool
• Session replay valuable:Need to see user interactions

Consider ProductLift Instead

Both tools are poor choices if public customer feedback is your primary need:

ProductLift is built specifically for feedback:

• $14/month per admin:No opaque pricing or sales calls
• Public feedback portal:Unlike JPD, customers vote directly
• Dedicated feedback platform:Unlike Pendo, feedback is the focus
• 22 languages:More than JPD's 19, unlike Pendo's English
• Jira integration:Connect feedback to Jira like JPD
• Knowledge base included:Neither JPD nor Pendo offers this

If feedback collection is your goal, a dedicated platform like ProductLift will serve you better than either of these tools.

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Conclusion

Jira Product Discovery is best for Atlassian teams needing internal idea prioritization. It's free for small teams but has no customer-facing features.

Pendo is best for teams who primarily need product analytics and in-app guides, with feedback as a nice-to-have extra. It's expensive and feedback features are limited.

If public customer feedback is your main need, neither tool is ideal. Consider a dedicated feedback platform like ProductLift instead.

Frequently Asked Questions

Is Pendo a feedback tool?

Pendo has feedback features, but it's primarily a product analytics platform. Feedback collection feels like an add-on rather than a core feature. For dedicated feedback, look elsewhere.

Can customers vote in Jira Product Discovery?

No. JPD is internal-only. Customers cannot access the system, submit ideas, or vote on features.

Which is cheaper, JPD or Pendo?

JPD is significantly cheaper. It's free for up to 10 users, then $8.15/user/month. Pendo typically costs $7,000-35,000/year depending on MAU.

Does Pendo integrate with Jira?

Pendo has limited Jira integration compared to JPD's native Atlassian integration. If Jira workflow is critical, JPD is the better choice.

Can I use both JPD and Pendo together?

Yes, some teams use Pendo for analytics and JPD for prioritization. But you'd still lack a proper public feedback portal, neither tool provides this well.

What's the best tool for public customer feedback?

Neither JPD nor Pendo excels at public feedback. Consider dedicated feedback platforms like Canny, ProductLift, or UserVoice for customer-facing feedback collection.