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Product Strategy

All things you need for effective product management, covering topics such as roadmap development, feature prioritization, and stakeholder communication.

Pricing Your Next Product Feature: Four Savvy Strategies
Pricing Your Next Product Feature: Four Savvy Strategies

Find the best pricing strategy for your new feature—whether to bundle, add-on, or offer it free. Explore practical tips to align your pricing with your product goals.

Ruben Buijs
Ruben Buijs
Aug 14, 2024
How Customer-Led Growth Transformed My Approach to Product Management
How Customer-Led Growth Transformed My Approach to Product Management

Learn how to implement a customer-led growth strategy to build products customers love, improve marketing, and drive sustainable business growth.

Ruben Buijs
Ruben Buijs
May 19, 2024
Product Manager vs Product Owner
Product Manager vs Product Owner

Product Manager vs Product Owner — what's the difference? Compare responsibilities, salaries, and career paths for PMs and POs in this comprehensive guide.

Ruben Buijs
Ruben Buijs
Nov 20, 2023
What is a CPO or Chief Product Officer?
What is a CPO or Chief Product Officer?

The CPO or Chief Product Officer leads the entire product organization. This article explains the role, position in organization, and much more.

Ruben Buijs
Ruben Buijs
Nov 7, 2023
19 Proven Tactics to Position Your SaaS for Business Success
19 Proven Tactics to Position Your SaaS for Business Success

Product managers have to tell customers how their product is distinctive from others. You can stand out from the crowd if you can do that well. It can be your way to get a competitive advantage in a market where more significant players dominate. This article describes which factors are relevant to SaaS companies with some examples.

Ruben Buijs
Ruben Buijs
Jul 26, 2022

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