Aha! vs Frill (2026): Features & Pricing Compared
Ruben Buijs
Updated on Aug 21, 2026 · Written on Mar 11, 2024 · 5 minutes
Choosing the correct product management tool can give you a significant edge. This comparison between Aha! and Frill, two leading platforms, helps you make an informed decision. Explore their offerings, prices, reviews, and features.
Table of contents
- What is Aha!?
- What is Frill?
- Features comparison
- Languages comparison
- Reviews comparison
- Price comparison
- Conclusion
What is Aha!?
Aha! is a comprehensive product management suite that includes roadmapping, idea management, and strategic planning. Roadmaps starts at $59/user/month and now bundles Ideas Essentials, Whiteboards, and Knowledge. Aha! Discovery (customer interviews) is $39/user/month separately.
Read more: 12 Aha! Alternatives
What is Frill?
Frill is a developer-friendly feedback platform with strong GitHub and Jira integrations plus AI features. Pricing starts at $25/mo (Startup) and scales through Business $49/mo, Growth $149/mo, and Enterprise from $349/mo. Prioritization scoring is included but lacks internal comments, knowledge base, and multi-language support.
Read more: 10 Frill Alternatives
Features comparison
| Feature | Aha! | Frill |
|---|---|---|
| Contribute Without Logging In | ||
| Private Boards | ||
| Weekly Reports | ||
| User Profiles | ||
| Internal Comments | ||
| Prioritization Matrix | ||
| Embeddable Widget | ||
| API Access | ||
| Single Sign-On (SSO) | ||
| Custom Statuses | ||
| Intercom Integration | ||
| Estimated Dates | ||
| Knowledge Base | ||
| AI Features | ||
| Slack Integration | ||
| Stripe Integration | ||
| Jira Integration | ||
| Azure DevOps Integration | ||
| Zapier Integration | ||
| GitHub Integration | ||
| User Segments | ||
| Changelog | ||
| Public Roadmap | ||
| Webhooks | ||
| Vote on Behalf | ||
| Custom CSS |
Features Frill has that Aha! doesn't
- Allows contributions without logging in, enhancing accessibility and engagement.
Features Frill misses
- No internal comments feature, limiting in-team communication on user feedback.
- Does not offer estimated dates for implementations, reducing clarity around feedback resolution timelines.
- No knowledge base feature, requiring a separate tool for documentation.
- No Azure DevOps integration available.
Languages comparison
| Language | Aha! | Frill |
|---|---|---|
German
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English
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Spanish
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French
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Dutch
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Reviews and awards comparison
| Product | G2 | Capterra | Trustpilot |
|---|---|---|---|
| Aha! | 4.3/5 | 4.7/5 | N/A |
| Frill | 4.8/5 | 4.7/5 | 4.6/5 |
Price comparison
Aha! offers a 30 day free trial. Pricing begins at $39 per month.
Frill offers a 14 day free trial. Pricing begins at $25 per month.
Looking for a Better Alternative?
ProductLift combines feedback, roadmap, changelog, and knowledge base starting at $19/mo with unlimited users. No per-seat pricing.
14-day free trial · No credit card required · Set up in under 5 minutes
Conclusion
Choosing between Aha! and Frill ultimately depends on your team's unique needs and workflow preferences.
Aha! is tailored for those seeking a wide array of product management tools and functionalities. Meanwhile, Frill offers a streamlined experience, focusing on efficient feedback capture and roadmap development.
Consider your project's scope and team dynamics to guide your choice.
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Ruben Buijs
Founder & Digital Consultant